Using Mobile for Retail Merchandising Activities

With the development of mobile devices the growing number of companies take advantage of mobile technologies to improve merchandising efficiency and increase revenue. Present-day mobile merchandising solutions are affordable and easy to use, which makes their implementation a must in our mobile fast moving world.

VisitBasis merchandising software allows merchandisers to easily collect store data, performing retail visits and merchandising inspections using just their tablets and smartphones. VisitBasis merchandising application is designed for Android and iOS tablets and smartphones and provides a lot of advantages for merchandisers and their managers.

Merchandising Software: Key Features for Managers

While merchandisers perform data collection activities on their mobile devices, eliminating paperwork, their managers and supervisors are able to:

Design task templates assigned to field merchandising teams to get the exact information needed from retail locations
Manage all merchandising-related issues including tasks, schedule of visits, territories, product and customer catalogs, field reps database, and analytic reports in one easy-to-use system.
Monitor in real time merchandising activities in the field, getting time-stamped and GPS-confirmed data on travel routes and results of merchandiser’s work.
Generate with just a few clicks up-to-the-minute
reports based on the data collected, using filters and different formats to get the exact information that is needed at the moment.

Merchandising Software: Key Features for Merchandisers

While managers and supervisors are able to manage all merchandising activities using just one comprehensive merchandising software solution, merchandisers enjoy their work made less manual and more rewarding since they are able to:

See the schedule of retail visits and tasks assigned in their mobile devices
Access customer and product databases on their tablets and smartphones
Capture retail data faster using automated data entry, bar code scanner, built-in photo reports, and electronic signatures
Instantly report back without spending a minute due to automatic synchronization
Add new customers and optimize travel routes via mobile application
View the history of previous visits to retail locations
Capture data offline and synchronize when internet connection is available.

Start your mobile merchandising today with VisitBasis – the most affordable and easy-to-use merchandising software solution on the market. Sign up for a free trial at www.visitbasis.com or schedule a free live demo to see how it works.

Machine Learning and Image Recognition in Retail

References to machine learning seem to be everywhere these days. From new university-level courses to magazine articles and social media posts, daily we encounter new information on artificial intelligence and machine learning. But how can those new technologies be applied to improve retail operations? One of the main ways that machine learning can help retail is when it comes to quantifying data that previously came as individual pieces of information while surveying stores, such as images. Image recognition in retail is one of the best examples of the use of machine learning in merchandising applications. Machine learning allows images to be fed by programmers into a mobile merchandising system in order to train a neural network to identify product faces on outlet shelves. Then, field staff can simply take pictures of the store shelves on their mobile merchandising apps and the system will be able to identify - with accuracy that reaches 95% - the number of faces of t...

Retail Execution with VisitBasis

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