Thursday, December 22, 2016

Small Steps in Field Marketing Can Mean Large Boost in Sales

Field marketing is mandatory when it comes to promoting retail channel sales. From product distribution to store auditing and sampling promotions, field marketing is the most certain way for CPG brands to tweak their message and get in front of the right customers.

But with such and array of different activities being performed by sometimes a virtual army reps, it can be difficult to manage and track the results of field marketing initiatives.

Mobile technology has proved to be ideal for retail marketing: Field marketing software allows reps to perform in-store activities on their mobile devices. It eliminates paperwork and makes it easy to coordinate and track field reps and their activities.

Adopting a field marketing software solution can translate into a large sales boost. Field marketing software will:

  • Help enforce brand consistency
    A recent study from the National Association of Retail Marketing Services (NARMS) found that retailers who achieve planogram compliance can realize a 7.8% increase in annual sales. Field marketing software helps enforce brand standards by improving communication between brand management and field marketers.
  • Speed up decision-making on mission-critical scenarios
    No stock means no sale.  An out-of-stock also brings the risk of losing a customer and, with it, market share. Field marketing software makes it easy to spot out-of-stocks and can even send automatic notifications to the responsible people and/or departments.
  • Streamline competition analysis
    If a product is priced too differently from its competitors, it might send a wrong message (Cheaply made? Too expensive?). With field marketing software, reps can frequently report on price and other parameters, allowing brand owners to swiftly act on correcting discrepancies as soon as they are reported and analyze trends to make educated projections.


VisitBasis is a complete field marketing software that offers unique features for CPG and FMCG companies, merchandising agencies, and sales and marketing organizations alike.

Want to see a field marketing app in action? Schedule a live demo or sign up for a free VisitBasis trial!


Friday, December 16, 2016

Reaching the Full Sales Potential of Retail Stores

Attractive product presentations are a sure way to increase retail sales. According to a recent survey, 90 percent of shoppers will fall for impulse buys and purchase items not on their shopping list.

That is why retailers carefully study and use planograms (or POGs) in arranging products, fixtures and displays throughout their stores. An effective planogram will promote the products with the higher margins and maximize the sales potential of each store.

Retail merchandising software helps retailers in making sure that their planograms are properly implemented. With retail merchandising software, planogram managers at headquarters or regional offices can better communicate their plans to field reps and store personnel, and actually see what is actually implemented at each store, without leaving their desk.

A retail merchandising software solution will allow local retail staff to:
  • Use their own or shared mobile devices to audit store sets, resets, and seasonal displays.
  • Access planogram images and PDFs to make sure instructions are being properly followed.
  • Communicate discrepancies to decision makers, achieving faster resolution to issues that could potentially hurt store profits. 

VisitBasis is a retail merchandising software solution that provides managers and supervisors the opportunity of managing planogram implementation and auditing in real time. VisitBasis was developed by merchandisers, for merchandisers and it improves communication between office/planning and field staff, leading to better store layout and sales outcomes.

Ready to take your planograms and retail space planning to the next level? Sign up today for a free trial of our retail merchandising software at www.visitbasis.com


Wednesday, December 14, 2016

Working Out the Logistics of Retail Audits

Audits are an important part of any business involved in retail. Retailers rely on recurring store audits in order to verify items such as safety, layout efficiency, and personnel training, while consumer good companies must frequently evaluate product display, price, and promotions, among others.

Naturally, the logistics needed to perform such audits can become quite complex, sometimes requiring a virtual army of people in order to cover a large number of geographically scattered stores.

Retail audit software helps retailers and CPG businesses make sense of this process and avoid outsourcing pitfalls such as high costs, loss of control over auditor qualifications, and confidentiality issues.

With retail audit software, companies will be able to automate the audit process by allowing auditors to use their mobile devices to complete custom forms, checklists, surveys, and tasks. Retail audit software also makes it possible for managers and supervisors go get real-time access to data, significantly speeding-up mission-critical decision-making.

Additionally, large groups of auditors and their recurring visits become easy to set up and manage with a retail audit software solution. State-of-the-art retail audit software will even provide time and GPS verification, authenticating the time and place where the audit was performed.

VisitBasis is a complete retail audit software solution that offers all the elements needed to perform mobile POS audits and surveys in one package.

The VisitBasis retail audit mobile app is available at Google Play and App Store and can be downloaded for free for an unlimited number of users.

Want to learn more? Schedule an online demo or sign up today for a free trial!


Friday, December 2, 2016

Transforming the In-Store Customer Experience of Your Products

It has been proven over and over that enforcing brand and category consistency through in-store product presentation positively affects sales results and customer loyalty.

But how to promote a positive in-store customer experience, one that includes always having your products in-stock, well presented, displayed, and promoted?

Mobile technology has an answer for that. Mobile merchandising applications can be the "eyes" of category merchandising managers in the field, increasing compliance rates and allowing brands to reach the consistency needed to keep sales at optimum levels.

Merchandising applications can make a difference in positively transforming the in-store customer experience of your products by allowing access to planogram schematics for each point-of-sale on the rep's smartphone or tablet and also capturing store photos. This clearer communication along with stricter supervision turns into a higher level of planogram compliance and brand consistency.

Also, with mobile merchandising applications such as VisitBasis, it is easy to customize forms and surveys to gather precise information from customers in order to tweak promotions and products. By collecting the data in the field rep's mobile device and automatically sending it to a cloud server, merchandising applications allow companies to skip the dreaded paper collection and transcription process and streamline data capture and analysis.

Want to learn more about the VisitBasis Mobile Merchandising Application? Request an online demo or sign up today for a free trial!