Friday, September 28, 2018

How a Mobile App for Merchandisers Helps Businesses Go Green

Merchandising activities are traditionally natural resource intensive, from the piles of paper necessary to perform numerous daily audits to the amount of fuel used by reps in their daily routes.

Therefore, it is easy to see how a mobile app for merchandisers can help businesses go green just by virtually eliminating paper usage during audits. But what are other ways in which such apps can help reduce the use of natural resources in merchandising activities? Here are some examples:

  • Elimination of data transcription - the most work-intensive part of traditional pen-and-paper audits is actually transcribing the data collected at stores. By eliminating this work- and time-intensive step, a mobile app for merchandising helps save power and man-hours.
  • Route optimization - some mobile apps for merchandising can automatically calculate the shortest route for reps' daily store routes. This will naturally lead to time and fuel savings.
  • Anytime online report access - another area in the merchandising audit process where there is traditionally an opportunity for reduced paper usage is reporting. By allowing anytime online report access, including for stakeholders not involved in the day-to-day operations such as outside clients or executives, a mobile app for merchandising significantly reduces paperwork as well as printing costs and power usage.

VisitBasis is a mobile app for merchandising that will help your business go green by providing all the features above along with a straightforward platform for performing custom retail store audits. Learn more and sign up for a fully-functional 14-day free trial of VisitBasis by going to www.visitbasis.com.


Tuesday, September 4, 2018

Best Solution for Field Reps Must Also Please Managers

Managers of merchandising retail audit activities do not have an easy time: Often they are responsible for the work of dozens – if not hundreds – of field reps who are most times geographically dispersed. Therefore, managers face large gaps in accountability and communication, what could hinder their knowledge of what is really going on in stores and, consequently, hinder sales potential.

Mobile solutions for field reps came on the market to bridge that gap and give managers a faster and more accurate view of their brands and product lines at the store level. But what are the criteria that should be used to evaluate not only the best solution for field reps but also for managers?

Some must-have features of a complete mobile merchandising solution include:

  • Visit scheduling and planning from both sides: If one is to be the best solution for field reps, it must allow the scheduling and planning of visits both from manager’s and rep’s side.
  • Automated adjustments to each individual store: This means that managers can set up pre-selected activities and also customize the product lists for each store, meaning fewer rep mistakes or misunderstandings.
  • Real-time access to field data: The true benefits of a mobile merchandising solution can only be achieved with faster decision-making and real-time access to field data allows issues such as out-of-stocks to be addressed as soon as they are detected.
  • Easy reporting and data exchange options: In order to please all inside and outside stakeholders – that might include data-heavy departments such as planning – a truly best solution for field reps must be able to exchange data in various formats, from exporting spreadsheets to having BigQuery access.

Many businesses have found out that, for them, VisitBasis is the best solution for field reps. See how it works for your company: Sign up today for a free trial, no credit card required!