Retail Execution with VisitBasis

Visit:   www.visitbasis.com .

Visit: www.visitbasis.com  

Visit: www.visitbasis.com  

Visit: www.visitbasis.com  

Attractive product presentations are a sure way to increase retail sales. According to a recent survey , 90 percent of shoppers will fall for impulse buys and purchase items not on their shopping list. That is why retailers carefully study and use planograms (or POGs) in arranging products, fixtures and displays throughout their stores. An effective planogram will promote the products with the higher margins and maximize the sales potential of each store. Retail merchandising software helps retailers in making sure that their planograms are properly implemented. With retail merchandising software, planogram managers at headquarters or regional offices can better communicate their plans to field reps and store personnel, and actually see what is actually implemented at each store, without leaving their desk. A retail merchandising software solution will allow local retail staff to: Use their own or shared mobile devices to audit store sets, resets, and seasonal displ...

Traditional retail merchandising is one of the most ineffective and waste-generating business processes. It involves using pen and paper to perform merchandising activities such as surveys and audits at geographically disperse points-of-sale, so not only does it produce an enormous amount of trash, but it also contributes to air pollution. Retail merchandising, however, is essential to promoting CPG and FMCG sales and improving revenues, so it cannot be done without. With mobile technology comes the environmentally-friendly solution to this scenario: Retail merchandising software. With retail merchandising software , field reps use their mobile devices to perform in-store activities. Brand and category managers can create custom forms to be filled out at the point-of-sales and capture photos and signatures in addition to the usual text, number and selection answers. This not only saves paper while improving accuracy, but also eliminates data transcription. Retail merchandisi...

Recurring retail audits - or follow-ups, as they are also called in the industry - are the backbone of CPG (consumer product goods) field marketing. Field reps perform regular visits to stores to verify whether their assigned products are in-stock, are being displayed according to the category planogram, or are appropriately priced, for instance. Mobile retail audits have revolutionized the industry. Before, field reps had to use the traditional clipboard and carry mounds of paper around, then transcribe the information onto a computer. With mobile retail audits, reps can perform their assigned tasks on their smartphones and tablets, saving a tremendous amount of time and paper. However, to fully fulfill the needs of field marketing teams, mobile retail audit solution must be able to: Provide planning and scheduling capabilities that allow for change of plans, such as a rep covering another's territory during vacations, for instance. Capture not only alphanumeric answe...

In the past few years, mobile technology has caused a revolution in retail merchandising, to the point it is now indispensable. Here are the top reasons why mobile merchandising has become a must-have in retail: Access to information at the point-of-sale:  With mobile merchandising, reps can have immediate access to a multitude of information, from category and product presentation to detailed store data. This means knowing the store manager's name or accessing the location's specific plan-o-gram without having to go through paperwork or making phone calls. Instead, mobile merchandising apps give instant access to these critical pieces of information with just a couple of taps and swipes. - No more admin people or tasks between reps and management:  With a "legacy" merchandising system in place, throughout their workday, field reps collect merchandising information at the POSs, then either fi...