Retailers are facing many challenges these days. Added to the conservative consumer purchase behaviors of the past few years, millennials are bringing disruptive trends to retail, including a move towards online shopping. Therefore it is more important than ever for field marketing to promote and ensure brand and category consistency across retailers, as well as target surveys and promotions accordingly . Implementing a field marketing app can mean the difference between make and break when it comes to retail sales: By automating field marketing teams, enabling reps to collect store visit information on their mobile devices, management has real-time access to what is going on in the field, leading to increased consistency and faster decision-making. A field marketing app for retail execution will also eliminate errors due to paperwork and data transcription, and can even increase the number of daily store visits with tools such as route optimization. State-of-the-art field ma...
Mobile Planning and Management of Effective Retail Visits