Retail Execution with VisitBasis

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Retail audit apps have revolutionized the way audits and inspections are performed at the point-of-sale. First of all, retail audit apps have eliminated the huge amount of paperwork that had to be transcribed, scanned, etc. Also, decision-making concerning issues that arise during audits on the part of brand and category managers, merchandisers, sales managers, among others, now has come down to sometimes a matter of minutes (if not, seconds) instead of the days it used to take for the information to flow from the field to the appropriate office. But when deciding on which retail audit app to choose for your business, what should you worry about? Here is a shortlist: Ease of set-up and use , ideally independent from IT departments and contractors. Ability to customize mobile forms to your business needs so you can get the exact information you need from your retail audits and inspections. Scalability of the retail audit app pla...

Customer satisfaction ratings reflect their perception of a company’s activities. Therefore companies focus on improving customer service to retain existing and gain new customers. Effective customer satisfaction surveys provide the insights to create and reinforce pleasurable customer experiences. Consider the following steps to develop effective surveys that turn into the timely data-driven decisions: 1. Define your goals The goals of the customer survey execution define the questions that should be asked. So, the first step in creating a customer survey is to answer the question “Why do we need this information”? “To improve service”, “to increase customer loyalty”, “to identify how the company stands against it’s competitors”…Answers can vary.   The overall goal of all customer surveys is to find out whether customers are satisfied or not. To get more detailed information you need to set more specific targets like identifying company’s rating, evaluating certain a...