Customer satisfaction ratings reflect their perception of a company’s activities. Therefore companies focus on improving customer service to retain existing and gain new customers. Effective customer satisfaction surveys provide the insights to create and reinforce pleasurable customer experiences. Consider the following steps to develop effective surveys that turn into the timely data-driven decisions: 1. Define your goals The goals of the customer survey execution define the questions that should be asked. So, the first step in creating a customer survey is to answer the question “Why do we need this information”? “To improve service”, “to increase customer loyalty”, “to identify how the company stands against it’s competitors”…Answers can vary. The overall goal of all customer surveys is to find out whether customers are satisfied or not. To get more detailed information you need to set more specific targets like identifying company’s rating, evaluating certain a...
Mobile Planning and Management of Effective Retail Visits