Tuesday, February 11, 2020

Retail Planogram Compliance Checks via BrandML

Retail planogram compliance is essential in ensuring brand consistency across multiple retail channels. However, achieving full compliance is always an issue due not only to outlet and local limitations, but also because of the difficulty in checking multiple locations in spread-out geographies.

VisitBasis is the go-to merchandising software solution for CPG manufacturers and distributors when it comes to planning and scheduling retail planogram compliance checks. It allows field reps to use their own mobile devices to fill in audit forms and checklists. 

Now VisitBasis has developed BrandML, its own image recognition technology. Retail planogram compliance checks via BrandML extract data from pictures through an artificial intelligence neural network and automatically generate KPI reports.

It might seem that BrandML technology is out-of-reach for most smaller and medium-sized manufacturers and distributors, but it actually is cost-effective and also easy to implement. Management just needs to supply sample shelf pictures to the VisitBasis team so they can "train" the neural network to recognize the company's products.

After it has been configured, performing retail planogram compliance checks via BrandML becomes incredibly easy: Reps just need to take a picture of supermarket shelves and the system will deliver metrics such as share of shelf, out-of-stocks, competitor information, and more.

Since the data is now in the Cloud, brand and merchandising managers at centralized offices can also generate their own reports containing their specific parameters and metrics, and supply their businesses the up-to-date information necessary for calculated strategic decision-making.

Is your business ready for retail planogram compliance checks via BrandML? Contact us today at www.visitbasis.com for more information.



Friday, February 7, 2020

5 Merchandising Report Samples

Retail merchandising analytics is one of the most complex activities in channel management. It involves translating physical data at sometimes thousands of stores into readable information, in the form of tables or, preferably, chart reports.

There are numerous challenges in this process. Just to get things started, compiling information collected on paper from many stores takes a monumental transcription job, which in turn generates a lag between when the results were collected and when the reports were viewed.

By implementing a mobile retail audit solution, managers will completely eliminate this lag time between retail data capture and reporting and even go beyond: Businesses can exponentially increase the breadth of data it collects by developing in-depth forms and generate merchandising reports much more representative of their retail channel realities.

Some of the merchandising report samples that are easily extracted from mobile retail audit solutions include the following:

  1. Planogram compliance report - This merchandising report becomes very easy to run when data capture forms include fields for SKU and face counts.
  2. Visual merchandising report - One of the greatest advantages of implementing a mobile retail audit solution is that these can capture photos, accurately showing centralized management the conditions found at retailers. 
  3. Merchandising audit report - These types of reports can include several questions, evaluating metrics such as product availability and pricing. Out-of-range pricing, for instance, can significantly affect product sales so having regular access to pricing metrics helps management decide on the most effective pricing strategy for each SKU. You can see a merchandising report sample in the below video. 
  4. Category report - This merchandising report sample can combine information such as category share of shelf as well as shelf pictures and show management the reality of its brand at different retailers.
  5. Competitor product report - With the ability to fully customize forms and basically having unlimited access to reports, management can use mobile retail audits to gather competitor intelligence and start developing preemptive strategies.

Would you like to see more merchandising report samples? Schedule right now an online demo of the VisitBasis mobile retail audit solution at http://meetme.so/visitbasis. VisitBasis also offers a 14-day free trial - sign up today at www.visitbasis.com.



Monday, February 3, 2020

Stop the Revolving Door with Merchandising Software for Field Teams

High rep turnover in merchandising field teams is seen as a chronic, inevitable situation in the industry. Reps come and go due to many reasons that can include unreasonable expectations concerning hours and amount of work, lack of experience, poor performance, fraudulent check-ins and reports, among others.

By implementing merchandising software for field teams, rep turnover can be reduced since the following issues are addressed:
  • Fraudulent check-ins and reports
    Merchandising software for field teams adds time and GPS stamps to every activity performed by a rep so it becomes virtually impossible for fraudulent check-ins and/or reports to happen in the first place.
  • Elimination of off-site, after-hours reporting
    With merchandising software for field teams, as soon as reps close their store visits, information from their brand/ product audit forms and checklists is sent to the Cloud, which means that off-site, after-hours reporting is basically eliminated thus reducing rep complaints and the feeling of unfairness due to unpaid work.
  • Poor rep performance
    Merchandising rep is mostly seen as an entry-level position. However, it takes experience to be able to notice when things are not within brand or corporate standards and to report them properly to management. Merchandising software allows managers to create an unlimited number of custom ad-hoc forms, so reps can more easily identify what should be reported.
To summarize, merchandising software for field teams can help create a culture of accountability that helps prevent high turnover.

Does your business have a high turnover among reps? See how the VisitBasis merchandising software for field teams can help you: Schedule an online demo at http://meetme.so/visitbasis.

To sign up for a free 14-day free trial, go to www.visitbasis.com.