When the New Year begins retail companies are usually anxious over sales figures for the post-Christmas season. When it comes to winning the naturally lower-paced market, merchandising activities is one of the best ways to increase the effectiveness of retail campaigns . In order to maximize the value of retail merchandising operations, a company needs to make sure that marketing campaigns are implemented in a consistent way, and merchandising software is a simple solution to achieve just that. If a company needs to increase its sales numbers, merchandising activities at retail locations are as important as the characteristics of the product being sold. This is why automating merchandising activities in the field using mobile technology is so important: The up-to-date data collection solution will allow your merchandisers to perform more effectively, while helping you save costs. Merchandising software provides real-time tracking and monitoring of in-store merchandising...
Mobile Planning and Management of Effective Retail Visits