Retail Execution with VisitBasis

   A merchandising checklist allows organizing in-store walk-through. Merchandising checklist is just one element of marketing strategy viewed as an ongoing, integrated process of interrelated steps. Therefore it’s critically important that merchandising checklists are created considering all the elements of a company’s marketing strategy. VisitBasis created this article to help companies in writing merchandising checklists for retail stores. To create a retail merchandising checklist, follow 7 simple steps listed below. Choose a party, responsible for merchandising performance. Merchandising audits can be conducted using a company’s workforce, or they can be outsourced. Both ways have their own strengths and weaknesses . Keep in mind that the development of mobile technology allows companies to easily conduct in-house merchandising audits using tablets and smartphones. Gathering retail data using merchandising software allows companies to conduct merchandising aud...

Companies implement merchandising strategies to successfully market their products to retail shoppers. In order for a company to maximize retail success, it’s important to ensure that it’s merchandising strategy is followed by retailers. For this purpose retail merchandising audits are conducted. Effective merchandising means having the right product, in the right place, at the right time, in the right amount, at the right price, always. Implementation of this goal involves conducing three main types of merchandising audits: Regular shelf checks Seasonal/promotional merchandising inspections Competitor analysis. Once you start merchandising audits performance, keep in mind three things that are critically important for maximizing the benefits of retail inspections: Permanency – merchandising audits should be conducted on regular basis, rather than on occasion. Regular merchandising audits ensure consistently high level of customer service and gi...