Mobile technology has significantly transformed many of business processes and retail data collection is not an exception. Yet, many field service-based companies still rely on paper forms to collect retail data because they are not interested in messing with new technologies and time-consuming field reps training. Although paper forms are considered to be cheap and time-proven tool for retail data capture, it today’s mobile-driven world using paper can cost you much more than that the cost of paper itself. Reduced productivity, increased risk of data errors, and no real-time data access put you at risk of being outdone by more tech-savvy competitors, who use mobile data collection tools with analytic capabilities to develop their marketing strategies. There are many advantages that mobile data collection has over paper forms. For field reps, who are permanently on the go, having mobile tools for paperless data collection means making their job less manual...