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Showing posts from March, 2016

4 Ways in Which Mobile Data Collection Software Means Savings

Mobile data collection software can mean the difference between make or brake when it comes to retail execution. The sole reason for that is because, by adopting a mobile data collection solution, companies in CPG (consumer packaged goods), retail, and sales and marketing will most likely save a lot of money and time. Here is how mobile data collection software will help your company decrease its operational costs and boost profits: Paper savings Mobile data collection software allows your field reps to perform all the required point-of-sale activities on their mobile devices, virtually eliminating the use of paper forms.  Time and effort savings Data compilation is one of the most daunting activities in retail execution. Not only does it take a lot of time to input all the data collected at the different stores, but it also requires a lot of attention, since typing mistakes can easily be made. A mobile data

Leaders in Field Marketing are Doing This

Whether you are a professional in CPG manufacturing or in retail, it is impossible to ignore the move towards field marketing software and automatization, since the tangible benefits of implementing a field marketing software solution outweigh almost any cost that it may incur. Managing field marketing activities is complex and costly. Field marketing managers constantly face many challenges including weak feedback, slow data workflow, significant time gaps between field marketing events and reports, data errors and lost paperwork, fraudulent reports, etc.  Therefore, a complete field marketing software solution will offer a set of tools that streamlines the information workflow from the point-of-sale all the way to the boardroom, providing useful insights to all stakeholders: Customizable forms and surveys , allowing users to c reate specific task templates for each field marketing activity

Implementing Merchandising Software is Easier than You Think

Most businesses in the product sales and marketing industry would benefit from implementing a merchandising software solution but many end up caught in old-fashioned data collection methods due to the misconception that implementing merchandising software is time-consuming, expensive, and all-around complicated. Today's mobile merchandising software solutions debunk those myths and actually it can be quite simple to implement a system that fulfills all your merchandising business needs without breaking the bank. To successfully implement a merchandising software solution for your business, choose a system that provides: Immediate, independent set-up, with no need for installations or support from IT personnel. Access by your reps to a free mobile merchandising app on any iOS or Android smartphone or tablet device, meaning you will not have to invest on new hardware. Scalability through a pay-per-user system - what you will pay for using the s

3 Steps to Successful Retail Audits

Retail audits are an essential part of any CPG (Consumer Packaged Goods) business. They help implement successful retail strategies that help increase sales and boost profits. The following steps give a roadmap to implementing a successful retail audit plan: 1. Choose a mobile retail audit software There are several options on the market, and the best ones have the following capabilities:    • Cross-platform app (BYOD - bring your own device), so your reps will be able to use their own cell phones.    • Visit planning and scheduling: This way, not only will you be able to plan when your reps will visit each store, but also which tasks will they perform while at the point-of-sale.    • Customization: So you can create your own, custom POS audit and inspection mobile forms requesting photos, signatures, etc.    • Works online/offline: In order to enable your reps to perform retail audits even if they are in areas without Wi-Fi and/or wireless Internet.    • Real-time