Going Beyond Hard Data to Measure Your Brand’s Growth

Marketing departments are constantly facing the challenge of being considered cost centers instead of revenue units, even in industries where marketing is front and center – such as in consumer packaged goods (CPG).

But how to measure your brand’s growth in a way that will show upper management that every dollar invested in marketing leads to increased revenue? 

For CPG and other retail-dependent industries, capturing data at the store level is the best approach, since retail audits allow marketing managers to measure hard data, such as inventory turnover, share of shelf, etc.

However, to truly measure a brand’s growth, managers should be able to see how the brand is gradually taking over space at the stores and on shopper’s minds and, for that, more than hard data is necessary.

Implementing a merchandising app for retail audits is the best way for managers to measure their brand’s growth at the store level. With a merchandising app, retail audits can be as simple or as complex are needed and collect several types of data, from a yes or no – on a question on out-of-stocks, for instance – to quantities or photos.

Additionally, without the hassle of data transcription, it becomes straightforward to coordinate on-site customer surveys and gain insight into the shopper’s share-of-mind for the brand.

VisitBasis is a comprehensive merchandising application for businesses of all sizes. VisitBasis allows creating task templates in order to measure your brand’s growth at the store level as well as instant access and analysis of the information collected, providing a budget-friendly and easy-to-use system that helps you take full control of store audits and customer surveys.

Sign up today at www.visitbasis.com for a free trial, or book a free online demo to see how it works.

Making the Most of Holiday Displays with Retail Audit Software

Holidays, as a shopping-intensive season, are prime time for retail and, with the competition from online alternatives, in-store presentation of products must be at its best so shoppers are enticed to stay and spend at the store.

But how can marketing and merchandising managers know that the holiday displays they developed are being consistently implemented and remain in good condition even after weeks of intensive use?

With retail audit software, monitoring holiday displays across multiple locations becomes a breeze. Retail audit software allows field reps and merchandisers to perform in-store activities on their mobile devices, also providing easy access to installation and compliance manuals.

For management, a retail audit software solution means they will be able not only to give their field teams detailed directions on how to deploy holiday displays, but also will be able to follow-up on each store on a consistent basis, making it easier to spot out-of-parameter decor and product presentation.

Advanced retail audit software also has the additional benefits of instant access to collected information, as well as the ability of rescheduling follow-up visits/audits directly from a photo.

VisitBasis is a comprehensive retail audit software solution for businesses of all sizes. VisitBasis allows creating task templates for everything that needs to be checked at the retail location, providing a budget-friendly and easy-to-use system that helps you take full control of holiday display audits.

See for yourself how the VisitBasis retail audit software can keep up with the intense pace of the Holiday Season – sign up today at www.visitbasis.com!