Wednesday, February 28, 2018

How to Implement Big Data in Small Retail Businesses with Merchandising Software

Big data is the word “du jour”. While being able to analyze large amounts of data and detect patterns, trends, and associations from such analysis might be beneficial for retail businesses, small manufacturers, distributors, and channels might feel like they are left out, since the cost of implementing Big Data can be prohibitive.

However, recent cloud-based technology means merchandising software has become easier – and more affordable – to subscribe and implement, opening the door of Big Data to small businesses.

With a merchandising software solution, small retail businesses are able to schedule recurring audits on any aspect of their product, category or store, from brand compliance to planogram checks and safety inspections, for instance, and then run reports in order to analyze the captured data.

Moreover, merchandising software with a mobile app makes data capture a fast and straightforward process. Reps or staff just need to have a smartphone or tablet in order to perform in-store activities without the need for paperwork or data compilation. Also, since cloud-based merchandising software provides immediate access to the data collected at the stores, reports can be created as often as possible in order to, among others, assess the effectiveness of advertising and promotions.

VisitBasis is a complete merchandising software solution that allows businesses of all sizes to quickly and easily implement a cost-efficient in-store data collection system with no need for technical knowledge.

See right now how VisitBasis can work for you: Schedule an online demo or sign up for a free trial.

Tuesday, February 20, 2018

Why is Sales Rep Tracking App a Hit with Outside Teams?

Sales people in general hate supervision. As a career that requires an independent personality from professionals, outside sales attracts people that are naturally wary of extra supervision.

So how come outside sales teams tend to love rep-tracking apps?

Well, some would think that the only function of such an application is to monitor GPS positioning throughout the day. However, sales rep tracking apps do more than that:  They are a de-facto mobile sales call interface.

With a sales rep tracking app such as VisitEye, outside salespeople can plan their daily visits, optimize their routes in order to save time and mileage, register new prospects, and also report on performed activities.

Taking these extra features of sales rep tracking apps into account, one can see how professionals that value independence will appreciate the freedom from off-hours reporting as well as the extra empowerment that comes with being able to better control their schedule.

VisitEye is a sales rep tracking app designed specifically for businesses that rely on professionals such as outside sales reps, retail auditors, inspectors, etc. VisitEye offers a straightforward solution for field staff tracking that is easy to implement and use, with no need for IT department assistance.

Want to see how VisitEye sales rep tracking app works? Sign up today for a free trial at

Monday, February 5, 2018

What to Look For in Retail Audit Software for Merchandising

Brand and category managers have a hard time when it comes to the presentation of their products in retail stores. Since the retail channel is so scattered, properly supervising each location individually would be virtually impossible so issues such as damaged shipments, poor shelf placement, and frequent out of stocks can sometimes go unnoticed.

Mobile technology has recently caused a revolution in merchandising, to the point that, now, retail audit software has become indispensable. But what should brand and category managers look for in such an application? Here are some of the most important features of retail audit software for merchandising:

  1. Customizable forms
    Every business has their own needs, and every product category has its own individual characteristics. Therefore, while dairy products might need frequent retail to check for expired items, cleaning products will need to be checked for spills – and so forth. Retail audit software that allows fully customizable forms will adapt to those individual category audit needs.
  2. Photo capture
    One of the factors that make mobile retail audits so revolutionary is that they allow office-based brand and category managers to actually see what is going on in each store – even if they are scattered all over the world.
  3. Customizable distribution lists
    Product selection normally changes by retail chain, but can also vary by store. Retail audit software that allows for those variations in distribution and must-stock lists will make it easier and faster for reps to perform the audits, since tasks will be tailored to each store’s product selection.
  4. Real time reporting
    Once a rep completes a retail audit on their mobile device, data is synchronized. Therefore, instead of waiting days for a report, managers have instant access to the collected information – leading to faster resolution of mission-critical issues such as out-of-stocks and damaged merchandise.
  5. Data exchange options
    Retail audit software must be flexible when it comes to data exchange: While an audit summary report in PDF might be necessary with the fulfillment department to justify an extra shipment, a brand manager will probably need hard data in Excel format in order to generate charts for a board presentation. 

VisitBasis retail audit software offers all the above and more: Schedule an online demo right away!