Field Marketing – Producing Big Results with a Small Budget

With today's mobile technology field marketing activities do not have to be costly, which makes big data becomes increasingly affordable even for small companies. When switching to paperless retail data collection by virtue of a mobile field marketing software solution for tablets and smartphones, a company can significantly reduce the cost of field marketing activities while increasing efficiency and improving the bottom line. The up-to-date field marketing software solutions allow companies to develop low-cost data collection strategies that have high return on investment. Here are the main ways that a company can reduce data collection costs, when leveraging mobile data collection technology in the field.

Make Away with Data Storage & Transfer Costs by Moving to the Cloud

To eliminate data storage costs, look for field marketing software vendors who offer free Cloud storage as part of their service. By the way, when you adopt a field marketing software solution that runs in the Cloud, you can count on the best service availability and the highest speed of data workflow, which is particularly important when your company is multinational or runs in different countries and time zones. Being on the Cloud also makes it possible for field representatives to collect data offline and sync when Wi-Fi connection is established, which helps reduce data transfer costs.

Eliminate Hardware Costs by Implementing BYOD-Strategy for Retail Data Collection.

The up-to-date field marketing software solutions run common software platforms, such as Android and iOS, which allows using personal tablets and smartphones to perform tasks at points of sale. Instead of the company purchasing tablets and smartphones, field representatives are encouraged to use their own devices to perform data collection tasks, so a company can reduce communication costs and eliminate the cost of hardware. Besides saving on hardware, a company saves time and money on staff training making field reps more effective and satisfied when using a device they’ve already get used to.

To get more information on how to benefit from automating your field marketing activities and retail data collection, visit www.visitbasis.com.

Implementing Sustainable Merchandising

In the factory-to-customer cycle, merchandising is one of the most wasteful processes. From the fuel consumed by field reps to the amount of paper used in traditional audits and surveys, on top of promotional and seasonal displays, it is easy to see why merchandising is considered “eco-unfriendly”. A field merchandising app can make a world of difference when it comes to sustainability. By adopting a field merchandising app, CPG and FMCG businesses can expect the following: Virtually eliminate the use of paper in in-store activities such as planogram checks, audits, surveys, and orders, among others. A state-of-the-art field merchandising app will also allow for instant access to the data collected, slashing the time and cost spent on data entry. Considerable savings in rep travel time and fuel thanks to the route optimization functions of field merchandising apps that automatically calculate the shortest store rounds. A cross-platform field merchandising app will all

Field Marketing Automation: Ultimate Analytics that Drives Your Business

Got tired of paper-based reports and surveys and hours of data entry? Just replace paper and spreadsheets with a custom mobile app. At first sight, it seems difficult to measure store-level marketing and analyze competitors at the same time. VisitBasis field marketing software is a data collection tool that provides streamlined data workflow, real-time field-level insights and wide analytic capabilities for field team managers. VisitBasis allows your field reps to automate store data capture and transfer and gives you real-time control of your field team performance right to your fingers. Implement VisitBasis field marketing software to create and assign task templates for everything that needs to be analyzed. VisitBasis field marketing software helps you eliminate the chaos of paper forms, Excel spreadsheets and emails, providing a comprehensive field service management solution in one application. How VisitBasis Works: Build task templates to perform s

Retail Execution with VisitBasis

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