With today's mobile
technology field marketing activities do not have to be costly, which makes big
data becomes increasingly affordable even for small companies. When switching
to paperless retail data collection by virtue of a mobile field marketing software solution for tablets
and smartphones, a company can significantly reduce the cost of field marketing
activities while increasing efficiency and improving the bottom line. The up-to-date field marketing software solutions
allow companies to develop low-cost data collection strategies that have high
return on investment. Here are the main ways that a company can reduce data
collection costs, when leveraging mobile data collection technology in the
field.
Make Away with Data Storage & Transfer Costs by Moving to the Cloud
To
eliminate data storage costs, look for field marketing software vendors who
offer free Cloud storage as part of their service. By the way, when you adopt a
field marketing software solution that runs in
the Cloud, you can count on the best service availability and the highest
speed of data workflow, which is particularly important when your company is
multinational or runs in different countries and time zones. Being on the Cloud
also makes it possible for field representatives to collect data offline and
sync when Wi-Fi connection is established, which helps reduce data transfer
costs.
Eliminate Hardware Costs by Implementing BYOD-Strategy for Retail Data Collection.
The up-to-date field marketing software
solutions run common software platforms, such as Android and iOS, which allows
using personal tablets and smartphones to perform tasks at points of sale. Instead
of the company purchasing tablets and smartphones, field representatives are
encouraged to use their own devices to perform data collection tasks, so a
company can reduce communication costs and eliminate the cost of hardware. Besides
saving on hardware, a company saves time and money on staff training making
field reps more effective and satisfied when using a device they’ve already get
used to.
To get more information
on how to benefit from automating your field marketing activities and retail
data collection, visit www.visitbasis.com.
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