Field Marketing – Producing Big Results with a Small Budget

With today's mobile technology field marketing activities do not have to be costly, which makes big data becomes increasingly affordable even for small companies. When switching to paperless retail data collection by virtue of a mobile field marketing software solution for tablets and smartphones, a company can significantly reduce the cost of field marketing activities while increasing efficiency and improving the bottom line. The up-to-date field marketing software solutions allow companies to develop low-cost data collection strategies that have high return on investment. Here are the main ways that a company can reduce data collection costs, when leveraging mobile data collection technology in the field.

Make Away with Data Storage & Transfer Costs by Moving to the Cloud

To eliminate data storage costs, look for field marketing software vendors who offer free Cloud storage as part of their service. By the way, when you adopt a field marketing software solution that runs in the Cloud, you can count on the best service availability and the highest speed of data workflow, which is particularly important when your company is multinational or runs in different countries and time zones. Being on the Cloud also makes it possible for field representatives to collect data offline and sync when Wi-Fi connection is established, which helps reduce data transfer costs.

Eliminate Hardware Costs by Implementing BYOD-Strategy for Retail Data Collection.

The up-to-date field marketing software solutions run common software platforms, such as Android and iOS, which allows using personal tablets and smartphones to perform tasks at points of sale. Instead of the company purchasing tablets and smartphones, field representatives are encouraged to use their own devices to perform data collection tasks, so a company can reduce communication costs and eliminate the cost of hardware. Besides saving on hardware, a company saves time and money on staff training making field reps more effective and satisfied when using a device they’ve already get used to.

To get more information on how to benefit from automating your field marketing activities and retail data collection, visit www.visitbasis.com.

Solving Information Loss in Merchandising Once and For All

Information loss used to be an inevitable consequence of retail merchandising. With many field reps performing a number of tasks on each one of the stores in their individual territories, it is easy to see how the amount of data collected on the field grows exponentially and is, therefore, increasingly difficult to handle and more subject to information loss. Mobile merchandising software is the ideal solution to information loss in retail merchandising. When businesses implement a mobile merchandising software solution, they prevent information loss in the following stages of data processing: Data collection It is easy to see how information can get lost in traditional pen-and-paper merchandising. With mobile merchandising software, field reps perform tasks such as filling out forms and taking pictures in their mobile devices, leading to less misunderstanding and mix-ups. Data transcription With mobile merchandising software, there is no data transcription. The information goe

Cloud for Retail Execution: Make Away with Data Storage Costs

Why Go Paperless? In order to store 2 million paper documents, an organization can expect to spend between $40,000 and $60,000 on filing cabinets alone. Those same files could fit on fewer than ten CD-ROMs (Business Guide to Paper Reduction) . If we assume that a filing cabinet uses from 6 to 20 square feet of space and the office space costs $23 per square foot , the space for a one filing cabinet will cost a company $1656– 5520 per year . How to Go Paperless? When you choose paperless data collection your data storage costs can be significantly reduced or even brought to zero. Digital data collected using mobile forms require much less space than paper sheets and therefore cost less money. With the development of mobile technology you don’t need CDs or any other data carriers to store and access your data. More and more companies opt for Cloud storage. The price of Cloud storage starts at $0.01 GB per month and the average number of MS Word pages per GB is 64782.

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