Retail Execution with VisitBasis

Traditional retail merchandising is one of the most ineffective and waste-generating business processes. It involves using pen and paper to perform merchandising activities such as surveys and audits at geographically disperse points-of-sale, so not only does it produce an enormous amount of trash, but it also contributes to air pollution. Retail merchandising, however, is essential to promoting CPG and FMCG sales and improving revenues, so it cannot be done without. With mobile technology comes the environmentally-friendly solution to this scenario: Retail merchandising software. With retail merchandising software , field reps use their mobile devices to perform in-store activities. Brand and category managers can create custom forms to be filled out at the point-of-sales and capture photos and signatures in addition to the usual text, number and selection answers. This not only saves paper while improving accuracy, but also eliminates data transcription. Retail merchandisi...

Merchandising is a practice, which contributes to the sales growth. At a store level, merchandising refers to the display of products in a way that it stimulates customers to make a purchase. The most successful retailers spend a lot of effort to develop their product placement strategies, capturing the best places on the shelves and providing higher sales. In retail stores merchandising involves promoting sales using product design, packaging, store and shelf location, pricing, and so on. When implementing a merchandising strategy for your brands, one of the most important things is to maintain a sufficient stock of products. Out-of-stocks is truly a nightmare both for suppliers and retailers. The most common reason why a customer leaves the store without the item he was willing to buy, is empty shelve. Lost sales not only significantly impact a company’s bottom line, but also damage brand trust and result in lower customer loyalty. To maximize the value of in-store mer...

Developing task forms for retail merchandising audits is considered to be a complicated task, especially when a company relies on time-consuming methods, like paper or Excel forms. Therefore companies often refuse to conduct merchandising audits internally, using a third party. The disadvantages of this option are the costs, poor cooperation between managers, loosing part of retail audit data, fraudulent reports, big time gaps between a store visit and appropriate company's actions. Merchandising software allows companies to conduct merchandising audits on their own, saving time and money, and getting reliable, up-to-date data.  VisitBasis merchandising software allows managers to quickly organize merchandising audits, monitor merchandising activities in the field, and easily analyze merchandising performance. How to Organize a Merchandising Audit Using VisitBasis Merchandising Software? Set up audit forms.  Use the VisitBasis sophisticated Task Builder...