Wednesday, January 25, 2017

Keeping an Eye on Your Retail Competition with Retail Merchandising Software

In supermarkets, convenience stores, drugstores, etc., competing products can be side-by-side on a shelf. Therefore, for the consumer, it becomes easy to differentiate and the alternative to the original product choice is readily available, just inches away.

This is why in retail, more than in any other industry, it is of utmost importance to know what your competitors are doing at the points-of-sale. 

But how is it possible for merchandising managers in their offices inside corporate headquarters to keep track of region or chain-specific, ever-changing, competitor strategies?

Retail merchandising software is the answer to that question. With retail merchandising software, field reps have the power to - with the help of an app on their smartphones or tablets - capture point-of-sale competitor information, as well as other relevant product and category information.

Once field reps finish their visits, the information they captured will be readily available on the office interface of the retail merchandising software, and merchandising and marketing managers will be able to view and analyze competitor strategies.

In a nutshell, thanks to the access to the competitive intelligence it provides, retail merchandising software leads to informed decision-making when developing retail strategies.

VisitBasis retail merchandising software is the ideal solution for marketing and merchandising managers that are looking for ways to monitor their competition at each point-of-sale. VisitBasis provides a complete solution that includes full customization of the tasks performed by field reps at the stores, as well as real-time access to visit results through web-based dashboards and reports.

Interested in learning more about retail merchandising software? Schedule an online demo or sign up for a free trial!


Thursday, January 5, 2017

Simplifying Merchandising Reporting

Reporting on retail merchandising activities can be challenging. Locating useful information within a large amount of data coming from different sources is tricky so, most times, important information gets un- or underreported on, like recurring out-of-stocks.

Mobile retail merchandising solutions can help CPG businesses to produce timely and relevant reports not only by dramatically speeding up data collection and eliminating transcription, but also by providing merchandising report samples.

These merchandising report samples perform a "pre-filtering" of store data to display information in a way that becomes easier to apply additional filter options, export data to spreadsheet or other reporting software, and to simply generate PDF reports for sharing and emailing.

VisitBasis is a mobile retail merchandising software that allows you to quickly and easily monitor point-of-sale marketing through merchandising report samples, so you can easily access and share POS visit information. VisitBasis allows for straightforward access to data from overall results all the way down to the individual store visit information. This allows for an in-depth merchandising analysis that enables uncovering any holes that could potentially be hindering success.

Besides merchandising report samples, VisitBasis also provides real-time field activity tracking with map-based dashboards, GPS verification of visits, and instant notification of specific actions.

The below video shows some of the available sample merchandising reports available to VisitBasis users. To learn more about VisitBasis, go now to www.visitbasis.com and request an online demo!