Companies of all kinds conduct retail audits to to provide documented verification that point-of-sales meet corporate compliance policy and marketing strategies are properly implemented at stores. To start retail auditing you have to provide your field managers with guidelines for what is to be done, to define store visits frequency and to determine channels for delivering store audit data back to the office. Many companies don't use retail audits data effectively, especially when using paper-based audits or relying on all-purpose software like MS Word or Excel. This results in loosing part of retail audit data, fraudulent reports, time gaps between a store visit and appropriate company's actions. Others spend too much money on retail audit software so the costs of software overweight the gains made from using it. Here are the best practices that can he...
Mobile Planning and Management of Effective Retail Visits