Retail Execution with VisitBasis

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Field marketing aims to better promote brands in stores and also to make sure that customers have a positive brand experience. Easier said than done, right? For CPG and FMCG companies, field marketing can become a nightmare simply due to the army of people needed to implement effective point-of-sale strategies. A field marketing software can make help brand and marketing managers make sure that their retail plans are correctly implemented. With a field marketing software, there can be significant improvements not only on field marketing operations management, but also on the accuracy of data collected and in planogram consistency. Here is how field marketing software can make a difference in the following everyday in-store activities: Planogram compliance and shelving A field marketing software allows access to planogram schematics for each point-of-sale on the rep's smartphone or tablet and also captures store photos. This clearer communication along with stricter superv...

Whether you are a professional in CPG manufacturing or in retail, it is impossible to ignore the move towards field marketing software and automatization, since the tangible benefits of implementing a field marketing software solution outweigh almost any cost that it may incur. Managing field marketing activities is complex and costly. Field marketing managers constantly face many challenges including weak feedback, slow data workflow, significant time gaps between field marketing events and reports, data errors and lost paperwork, fraudulent reports, etc.  Therefore, a complete field marketing software solution will offer a set of tools that streamlines the information workflow from the point-of-sale all the way to the boardroom, providing useful insights to all stakeholders: Customizable forms and surveys , allowing users to c reate specific task templates for each field marketing acti...

Developing forms for retail retail data collection is a complicated task if a company relies on traditional  methods, like paper or Excel spreadsheets. Therefore such marketing activities as merchandising, retail audits, customer surveys are often outsourced. The disadvantages of this option are the costs, poor cooperation between company’s managers and third-party organization’s supervisors, which may result in loosing part of retail audit data, fraudulent reports, and big time gaps between retail data is collected and reported. The key solution to successful field marketing is choosing the right third-party, which is not a merchandising agency, but a company that offers a comprehensive field marketing software solution . By working with a software vendor, companies are able to deploy cutting edge solutions to completely automate marketing activities in a short timeframe with little investment on their side. If a third party you choose is a SaaS vendor of a fie...

With today's mobile technology field marketing activities do not have to be costly, which makes big data becomes increasingly affordable even for small companies. When switching to paperless retail data collection by virtue of a mobile field marketing software solution for tablets and smartphones, a company can significantly reduce the cost of field marketing activities while increasing efficiency and improving the bottom line. The up-to-date field marketing software solutions allow companies to develop low-cost data collection strategies that have high return on investment. Here are the main ways that a company can reduce data collection costs, when leveraging mobile data collection technology in the field. Make Away with Data Storage & Transfer Costs by Moving to the Cloud To eliminate data storage costs, look for field marketing software vendors who offer free Cloud storage as part of their service. By the way, when you adopt a field marketing software solution t...

Field marketing is differentiated from other marketing activities because it is face-to-face direct marketing. Field marketing is an essential component of business activity both for small companies all the way up to transnational corporations though it provides great opportunities for brand development and markets. Field marketing comprises all marketing activities that aimed to connect with consumers, including merchandising, mystery shopping, auditing, direct selling promotions, street promotions, handing out flyers, sampling, demonstrating and more. Individually or combined, these activities can significantly increase the brand's return on investment.    Managing such a great variety of activities is not a simple task. Planning and scheduling, territory management, customer relationships, sales figures, and marketing data from multiple retail locations – it often looks like too many balls in the air. Field marketing managers constantly face a great number o...

Field marketing involves company’s representatives performing various kinds of activities in retail locations aimed at attracting customer’s attention to brands and gathering different types of marketing data. To reach these goals, field representatives are assigned such tasks as distributing samples, shelf auditing, requesting feedback, conducting surveys, inviting consumers to follow a brand on social media, performing competitor analysis and more. At first sight, managing such a great variety of field team activities may seem complicated. In fact, with up-to-day technology, it can be very simple and efficient. Today, by implementing a certain type of mobile data collection tool , companies of all sizes are able to provide streamlined data workflow, real-time field-level insights and wide analytic capabilities for field team managers. VisitBasis field marketing software is a comprehensive data collection mobile solution for retail audits, market research, surveys, and ...