Monday, April 30, 2018

Retail Audit Application is the Key to Planogram Compliance

Achieving consistent planogram compliance across chains and stores is the dream of all brand and category managers. However, the reality is that it is almost impossible to reach full planogram compliance unless there is a centrally, well managed retail audit operation and the only way to achieve that is through mobile technology.

Retail audit applications provide a sure way to implement effective planogram compliance operations. With a retail audit application, brand and category managers are able to set up country-wide, or even worldwide, retail audit operations right from their offices.

Most retail audit applications currently available rely on Cloud-based SaaS (Software as a Service) technology and provide the following benefits, especially when compared to traditional paper-based audits:
  • Form customization and the ability to capture photos and signatures in addition to text, numbers, and selections.
  • Real-time access to incoming data, with total elimination of data transcription.
  • Protection against fraudulent check-ins through GPS visit verification.
  • Identification of individual or chain store distribution lists and planograms, leading to fewer auditing mistakes when selecting products.
  • Setup of mandatory tasks for each location.
  • Visit scheduling, planning, and routing capabilities.

VisitBasis retail audit application makes it easy and straightforward to manage centralized planogram compliance activities. VisitBasis runs in the Cloud, assuring that retail data is accessible to managers at any time, from anywhere. It works on common Android and iOS tablets and smartphones, allowing BYOD (Bring Your Own Device) implementation to reduce hardware costs to businesses.

VisitBasis retail audit application is easy to deploy – and you can start up completely free! Just register for a free trial at www.visitbasis.com and download the free VisitBasis app from Google Play or App Store.



Thursday, April 19, 2018

Mobile Software for Merchandising Can Drastically Reduce Fraudulent Check-Ins

One of the biggest issues merchandising agencies, CPG manufacturers, and retailers face is the fraudulent check-ins of merchandisers and auditors.

Fraudulent check-ins, besides being unethical, can lead to a host of issues for businesses. Out all of them, fraudulent check-ins are especially detrimental due to the consequential overlooking of mission-critical issues such as out-of-stocks, hazardous displays, or damaged shipments. In a day and age when losing a sale can mean losing a customer (or customers!) to online shopping, brick-and-mortar retail operations cannot afford such oversight.

But how to prevent or even eliminate fraudulent check-ins of merchandisers and reps? Mobile software for merchandising is the answer for that. 

Mobile software for merchandising allows for the GPS tracking of field reps and retail auditors through an app on their mobile devices, therefore enabling the monitoring of in-store activities by marketing and merchandising managers and the verification of user location at the time of each activity. With such information in hand, it becomes easier for management

Moreover, mobile software for merchandising provides a complete platform for managing retail audits, with tools that include:

  • Form customization with mobile data capture, including photos and signatures
  • Visit scheduling, planning, and routing
  • Real-time map view of field rep activity
  • Management of store distribution lists and visual planograms
  • Notification of store visits
  • Reporting on activities, locations, and users


Does your business have issues with fraudulent check-ins of merchandisers and reps? Let us show you how VisitBasis mobile software for merchandising can help:



Monday, April 2, 2018

3 Ways in Which a Merchandising Software Solution Helps with Mission-Critical Situations

No product on the store shelf means no sale. These days, it might even mean no customer, since the brand and store alternatives are so numerous and include online shopping. Therefore, more than ever, there needs to be almost an instant reaction to mission-critical situations such as out-of-stocks and damaged shipments.

However, traditional pen-and-paper store audits do not comply with the agility necessary for such situations, since it might take quite a while for the information to go from the rep performing the audit to the person responsible for correcting the issue.

A merchandising software solution is the ideal way to monitor mission-critical situations at stores. With a merchandising software solution, businesses are able to:

  • Learn in real-time about mission-critical situations at storesIn-store mobile data collection with a merchandising software solution means that the information collected during the visit is uploaded to the cloud as soon as it is synchronized. This allows managers and other office-based staff to have instant access to reports on mission-critical situations and address them accordingly.
  • Create a schedule of recurring visitsIssues such as frequent out-of-stocks only happen because of lack of oversight at the store level. Effective merchandising software solutions allow creating a schedule of frequent recurring store audits in order to monitor problem locations or product lines.
  • Detect trends in dataBy having access to data from several recurring store audits through a merchandising software solution, management can easily run reports on such information and detect trends that can be helpful in predicting future out-of-stocks and other issues.

Does your company have store issues such as frequent out-of-stocks or other mission-critical events? Let VisitBasis help! Sign up today at www.visitbasis.com for a free trial, or book a free online demo and let us show you how it works.