For small and medium companies - sometimes just starting up - it is hard to compete with big businesses. As the old saying goes: "You must spend money to make money". Larger businesses, therefore, have more resources to invest and typically can reap larger benefits from their investments in machinery, technology, personnel, etc. Mobile field force automation, for instance, used to be a dream for small and medium-sized business owners due to the heavy investment needed not only on system technology, but especially on equipment. The widespread use of smartphones and tablets, however, combined with the recent advent of Cloud computing and SaaS (software as a service), dramatically brought down the initial costs of implementing a mobile field force automation solution . After all, all that is needed now is for sales reps to install a mobile app on their existing smartphone or tablet and field force automation will be mostly up and running. Small and medium-sized business...