Field marketing is
differentiated from other marketing activities because it is face-to-face
direct marketing. Field marketing is an essential component of business
activity both for small companies all the way up to transnational corporations
though it provides great opportunities for brand development and markets.
Field marketing comprises
all marketing activities that aimed to connect with consumers, including merchandising,
mystery shopping, auditing, direct selling promotions, street promotions,
handing out flyers, sampling, demonstrating and more. Individually or combined,
these activities can significantly increase the brand's return on
investment.
Managing such a great
variety of activities is not a simple task. Planning and scheduling, territory
management, customer relationships, sales figures, and marketing data from
multiple retail locations – it often looks like too many balls in the air. Field
marketing managers constantly face a great number of challenges including weak
feedback, slow data workflow, significant time gaps between field marketing
events and reports, data errors and lost paperwork, fraudulent reports, and so
on. Therefore managing of field marketing activities is often really expensive
for companies.
The good news is that
today all marketing activities in the field can be automated, so they can be
performed in the most efficient and cost-effective manner. Implementing a field marketing software solution allows a company
to aggregate all the marketing data in one place and remotely manage field
representatives, getting real-time marketing data insights.
The up-to-date field marketing software solutions
provide field representatives with an opportunity to gather all types of
marketing data using their tablets and smartphones, and their managers – to manage
mobile workforce from anywhere, monitor in real time all data-collection activities
and perform analytic reports with just a few clicks.
Customizable task
templates and automatic synchronization allow your field sales reps to easily
collect marketing data and instantly report back without spending a minute. Mobile data collection
forms, built-in photo reports and data capture tools, such as bar code scanner
and electronic signature, allow gathering marketing information very quickly,
while minimizing mistakes. Below you’ll find some examples of field marketing
activities that can be automated by virtue of a field
marketing software solution.
- Merchandising – Check out in-store and shelf positions of products, parameters of the layout, pricing, stock availability to make sure your products are in the right place, at the right price, at the right time, and always available to customers.
- Competitor’s research – Perform competitor analysis to see, where exactly your competitors’ products are located and how they are priced, so you can get a good indication of industry leaders marketing strategies.
- Point-of-sale status – Using a field marketing app your field reps can easily report the cleanliness of a point-of-sales, store equipment condition and employee knowledge about your brand getting information on how retailers take care of the products they sell.
- In-store Promotions – Field marketing software allows your field reps to report that promotions are being followed in compliance with the marketing strategy and promotional displays, floor stickers, posters and others POS materials are properly used at retail locations.
Sign up today
at www.visitbasis.com to get the most affordable and
user-friendly field marketing software solution on the market. Free downloads on
Google Play and App Store for any number of users.
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