Retail Execution with VisitBasis

Visual merchandising is a well-know way to maximize marketing budgets for product manufacturers and retail businesses alike, since improving the visual display of products and services translates into a "silent-selling" technique. However, merchandising managers and directors often face issues with implementing their plans and displays , mostly because they need to rely on local employees - or even outsourced reps - to follow their instructions and those are, most of the times, thousands of miles away - sometimes with little or no supervision. Visual merchandising software can be an invaluable tool when it comes to effectively implementing merchandising plans. The dissemination of mobile and cloud technologies mean that visual merchandising software can be the "eyes" of merchandising designers and planners in the field, increasing compliance rates. Benefits of visual merchandising software include the abili...

Implementing Merchandising Software is Easier than You Think

Most businesses in the product sales and marketing industry would benefit from implementing a merchandising software solution but many end up caught in old-fashioned data collection methods due to the misconception that implementing merchandising software is time-consuming, expensive, and all-around complicated. Today's mobile merchandising software solutions debunk those myths and actually it can be quite simple to implement a system that fulfills all your merchandising business needs without breaking the bank. To successfully implement a merchandising software solution for your business, choose a system that provides: Immediate, independent set-up, with no need for installations or support from IT personnel. Access by your reps to a free mobile merchandising app on any iOS or Android smartphone or tablet device, meaning you will not have to invest on new hardware. Scalability through a pay-per-user system - what you will pay for using the s...

Automating Merchandising Operations: Best Practices

Managing merchandising activities can be quite a challenge, as managers and supervisors are overwhelmed with lots of data in retail locations. But this can be easily changed thanks to mobile technology that helps organize retail data and business processes. When merchandisers have tools that enable them to work more efficiently, office managers can easily achieve company’s goals and increase the effectiveness of retail campaigns. Here are the best practices to develop highly organized merchandising activities and speed up decision-making. Switch to paperless data collection to streamline retail data workflow. In today’s mobile-driven world you can find an app for everything, and retail data collection is not an exception. Merchandising applications for tablets and smartphones empower merchandisers to collect retail data faster and help supervisors manage tasks, ease collaboration and track goals in a more efficient manner. Choosing a SaaS merchandising solutions allows ha...

How a Merchandising App Can Help Companies Increase Sales Numbers

When the New Year begins retail companies are usually anxious over sales figures for the post-Christmas season. When it comes to winning the naturally lower-paced market, merchandising activities is one of the best ways to increase the effectiveness of retail campaigns . In order to maximize the value of retail merchandising operations, a company needs to make sure that marketing campaigns are implemented in a consistent way, and merchandising software is a simple solution to achieve just that. If a company needs to increase its sales numbers, merchandising activities at retail locations are as important as the characteristics of the product being sold. This is why automating merchandising activities in the field using mobile technology is so important: The up-to-date data collection solution will allow your merchandisers to perform more effectively, while helping you save costs. Merchandising software provides real-time tracking and monitoring of in-store merchandising...

Merchandising Software: Mobile Workforce Tracking

Merchandising software is designed to fully automate retail data capture in the field. Besides data capture, merchandising software provides companies with all necessary tools to manage mobile workforce, monitor field activities and communicate with merchandisers directly via mobile merchandising application for tablets and smartphones. When it comes to monitoring merchandisers, companies face significant challenges arising from the specific of their work. Merchandisers collect store data outside the office, which makes impossible to monitor their performance with your own eyes. To track field activities, you need to leverage mobile technology that can provide real-time picture of retail conditions in the field, and merchandising software is a unique solution for CPG and FMCG companies to track their merchandisers working outside the office. Merchandising Software as a Mobile Workforce Tracking Tool – How Does it Work Office managers plan retail visits for merchand...

Using Technology to Maximize the Effectiveness of Your Merchandising Operations

If your goal is to maximize merchandising performance, then you definitely should concentrate your efforts on boosting your merchandisers’ productivity while working in the field. Your merchandising team is the most important productivity engine that provides the overall effectiveness of your company’s marketing strategy. One of the best ways to increase productivity of your merchandisers is to manage merchandising-related activities using the up-to-date technology and tools. Below you’ll find the examples of how you can maximize your merchandisers’ potential by virtue of mobile technology. Go mobile to get real-time data workflow. Empower your merchandisers with up-to-date tablets and smartphones instead of relying on paper or bulky laptops. Paired with an application for merchandisers , mobile devices provide your field team members with 24/7 access to corporate data from anywhere, so they can quickly get customer information, schedule of visits, produc...