Maintaining planogram compliance is an ongoing challenge that most, if not all, retail professionals such as merchandising, brand, and category managers face on an everyday basis. In order to maximize product and category profitability, it is mandatory to have a sustainable planogram compliance process in place since the investment made in launching a product can completely be undone by poor sales at the retail channel. When it comes to dealing with planograms, it is key to enable better communication between all the retail channel stockholders - from the merchandising/category professional who develops the planogram, to the retailer and the field rep who will be verifying the POG at the point-of-sale. A retail planogram software for compliance checks is an essential component of this equation. It enables office-based professionals, such as category and merchandising managers, to communicate clearly with field reps their views for optimal planograms. Furthermore, it allows fo...
Mobile Planning and Management of Effective Retail Visits