Retail Execution with VisitBasis

Retailers are facing many challenges these days. Added to the conservative consumer purchase behaviors of the past few years, millennials are bringing disruptive trends to retail, including a move towards online shopping. Therefore it is more important than ever for field marketing to promote and ensure brand and category consistency across retailers, as well as target surveys and promotions accordingly . Implementing a field marketing app can mean the difference between make and break when it comes to retail sales: By automating field marketing teams, enabling reps to collect store visit information on their mobile devices, management has real-time access to what is going on in the field, leading to increased consistency and faster decision-making. A field marketing app for retail execution will also eliminate errors due to paperwork and data transcription, and can even increase the number of daily store visits with tools such as route optimization. State-of-the-art field ma...

Customer satisfaction ratings reflect their perception of a company’s activities. Therefore companies focus on improving customer service to retain existing and gain new customers. Effective customer satisfaction surveys provide the insights to create and reinforce pleasurable customer experiences. Consider the following steps to develop effective surveys that turn into the timely data-driven decisions: 1. Define your goals The goals of the customer survey execution define the questions that should be asked. So, the first step in creating a customer survey is to answer the question “Why do we need this information”? “To improve service”, “to increase customer loyalty”, “to identify how the company stands against it’s competitors”…Answers can vary.   The overall goal of all customer surveys is to find out whether customers are satisfied or not. To get more detailed information you need to set more specific targets like identifying company’s rating, evaluating certain a...