Skip to main content

Merchandising Software – Taking Advantage of Analytics Tools

By Anonymous

Most of the companies today use merchandising to build brands and attract customers. Many of these companies also practice regular merchandising audits, which is essential to ensure compliance in retail. Retail merchandising audits involve gathering data from points of sale on location of products, prices, stock levels, promotion efforts, and other associated aspects.

The important thing that should be noted is that gathering and aggregating retail data is not enough for developing successful marketing strategies. The essential step for getting data-driven insights is transforming data, collected by merchandisers at retail locations, to information that gives meaning and context.


When it comes to merchandising, one of the easiest way for businesses to get useful information for decision-making is adopting a proper king of merchandising software solution. The most sophisticated merchandising applications with built-in analytics tools, which ensure that data processing results is reliable information useful for decision making.

Retail data becomes increasingly easier to analyze with merchandising software solutions such as VisitBasis. When it comes to transforming retail data into information, VisitBasis merchandising software is one of the most complete and easy-to-use retail data collection systems on the market. The main advantage of VisitBasis merchandising software is providing customers with different ways of data analysis, so users of all backgrounds (and not only "IT people") can quickly get the information they are looking for.

VisitBasis Analytics Tools

  • VisitBasis Reports make it easy for managers and supervisors to extract data collected by merchandisers in spreadsheet format and create with just a few clicks their own reports in tools such as Excel and GoogleDocs.
  • VisitBasis Simple Query allows users to customize retail data display by applying filters and organizing rows and columns. Data collected by merchandisers can then be exported in spreadsheet format and preferred views can be bookmarked for later use.
  • BigQuery data access for tech-savvy users allows for advanced querying of data sources and also permits connections from external apps through REST APIs.
  • VisitBasis Analytics is a one-touch solution for visualizing compiled data in chart format. It is fast and easy way to get information by any user with analytics privileges, including merchandisers, and it can be accessed on any PC, Mac or mobile device. Reports can then be saved to PDF or printed.



Visit www.visitbasis.com to get your free trial, or book a free live demo to see how retail data analytics works on VisitBasis merchandising software.
Labels:

Comments

Post a Comment

Popular posts from this blog

Implementing Sustainable Merchandising

By
In the factory-to-customer cycle, merchandising is one of the most wasteful processes. From the fuel consumed by field reps to the amount of paper used in traditional audits and surveys, on top of promotional and seasonal displays, it is easy to see why merchandising is considered “eco-unfriendly”. A field merchandising app can make a world of difference when it comes to sustainability. By adopting a field merchandising app, CPG and FMCG businesses can expect the following: Virtually eliminate the use of paper in in-store activities such as planogram checks, audits, surveys, and orders, among others. A state-of-the-art field merchandising app will also allow for instant access to the data collected, slashing the time and cost spent on data entry. Considerable savings in rep travel time and fuel thanks to the route optimization functions of field merchandising apps that automatically calculate the shortest store rounds. A cross-platform field merchandising app will all
Post a Comment
Read more

Cloud for Retail Execution: Make Away with Data Storage Costs

By Anonymous
Why Go Paperless? In order to store 2 million paper documents, an organization can expect to spend between $40,000 and $60,000 on filing cabinets alone. Those same files could fit on fewer than ten CD-ROMs (Business Guide to Paper Reduction) . If we assume that a filing cabinet uses from 6 to 20 square feet of space and the office space costs $23 per square foot , the space for a one filing cabinet will cost a company $1656– 5520 per year .   How to Go Paperless? When you choose paperless data collection your data storage costs can be significantly reduced or even brought to zero. Digital data collected using mobile forms require much less space than paper sheets and therefore cost less money. With the development of mobile technology you don’t need CDs or any other data carriers to store and access your data. More and more companies opt for Cloud storage. The price of Cloud storage starts at $0.01 GB per month and the average number of MS Word pages per GB is 64782.
Post a Comment
Read more

Solving Information Loss in Merchandising Once and For All

By
Information loss used to be an inevitable consequence of retail merchandising. With many field reps performing a number of tasks on each one of the stores in their individual territories, it is easy to see how the amount of data collected on the field grows exponentially and is, therefore, increasingly difficult to handle and more subject to information loss. Mobile merchandising software  is the ideal solution to information loss in retail merchandising. When businesses implement a mobile merchandising software solution, they prevent information loss in the following stages of data processing: Data collection It is easy to see how information can get lost in traditional pen-and-paper merchandising. With mobile merchandising software, field reps perform tasks such as filling out forms and taking pictures in their mobile devices, leading to less misunderstanding and mix-ups. Data transcription With mobile merchandising software, there is no data transcription. The information goe
Post a Comment
Read more