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Showing posts from October, 2014

Small Businesses are the Big Winners with On-Demand SaaS

One hardly knows all the expenses that will be incurred when starting up their own business… There is so much to think about, so much to plan: Where will the business be located, how many employees should be hired, what equipment needs to be purchased, and – most importantly – is there enough money for everything? Normally the last thing on the small business owner’s mind will be software, if the business is not technology-related. Unfortunately, many small businesses end up loosing productivity or revenue potential due to the prohibitive cost of software licenses. Software as a Service (SaaS) changed the game. By charging a per-user monthly subscription, it became easier for small businesses to afford taking advantage of state-of-the-art software. However, this per-user monthly subscription could still add up to a hefty amount, dragging down the business net income. On-Demand SaaS changes the game once more. Its pay-per-use model allows for businesses to adequately tailor the

Sustainability and Mobile Technology in Retail Execution

"Sustainability" seems to be the word of the moment and every day more and more businesses are claiming that their processes are sustainable. But what does this mean for retail execution? How can merchandising and mystery shopping agencies, food brokers, retail sales and marketing companies, and other businesses in the industry up their sustainability efforts and make a real difference when it comes to conserving resources? They can start by adopting a mobile retail execution platform that meet the following criteria: Effective mobile data collection By allowing field reps to perform in-store activities on smartphones or tablets, businesses can virtually eliminate field paperwork and save on paper and printing. Choose a solution that includes scheduling and routing Route optimization will save time and gas for businesses, since field reps will spend more time in stores performing their assigned activities than on the road traveling. Choose a BYOD mobile solutio

A Framework to Make the Most of Your Field Data Collection

In these days of limited everything (budgets, time, etc.) one needs to make the most of all available resources to get as much as possible out of their efforts. When it comes to field data collection, it is imperative to have a framework that promotes efficiency in all steps of the process, from having the right people to perform the field work to acting on the results revealed by the process. VisitBasis Retail Execution provides organizations with a framework of efficiency that helps improve their data collection process and extract actionable information out of said collected data. BYOD – Bring Your Own Device allows organizations to have a large pool of per-job or seasonal workers available for them to choose from, since VisitBasis works on most mobile devices and is easily downloadable from the App Store or Google Play. On-Demand – VisitBasis is an on-demand solution, meaning that organizations will only pay for the visits actually executed and don’t need to waste valuabl

Why Mobile Data Collection by Itself is Not Enough

Much has been written lately about mobile data collection and how it is changing the way companies are doing business, especially when planning their marketing and promotional efforts. However, what any type of data collection leads to is normally just what its own name implies: a whole bunch of data. Navigating though all the data obtained can be quite exhausting and unfruitful, and therefore any mobile data collection solution must, more than the data itself, extract actionable information. This is why the way the information is presented in these systems is so important: Plot it in unfiltered spreadsheets and the user gets lost in a bunch of numbers and letters; aggregate it in excessively colorful graphs and visual tools and suddenly the looks cloud the user’s judgment, blocking his/her decision-making. Actionable information extracted from mobile data collection seems to work best when presented in several ways: On a real-time map, allowing the monitoring user (supervis