Sales of drinks and snacks go up dramatically during the Soccer/Football World Cup. According to a market analysis done in the UK during the 2014 edition of the global tournament , consumers spent an extra £28 million in beer and cider and £3 million on snacks and nuts on its first week alone, compared to the same week of the previous year. Along with the opportunity for more sales through the increased demand for product, though, comes the threat of out-of-stocks. Out-of-stocks mean more than just the loss of a sale: They can mean losing customers forever since, due to the absence or their preferred product at the store, they might choose to try a different brand (and like it) instead of shopping around. That is why merchandising during the World Cup and other sports events has to be so diligent. Category management and product distribution need to be working in synchrony in order to avoid out-of-stocks at all costs. A mobile app for retail audits is the solution not only for ...
Mobile Planning and Management of Effective Retail Visits