Retail Execution with VisitBasis

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Visit: www.visitbasis.com  

Visit: www.visitbasis.com  

Visit:  www.visitbasis.com .

Visit: www.visitbasis.com  

In the factory-to-customer cycle, merchandising is one of the most wasteful processes. From the fuel consumed by field reps to the amount of paper used in traditional audits and surveys, on top of promotional and seasonal displays, it is easy to see why merchandising is considered “eco-unfriendly”. A field merchandising app can make a world of difference when it comes to sustainability. By adopting a field merchandising app, CPG and FMCG businesses can expect the following: Virtually eliminate the use of paper in in-store activities such as planogram checks, audits, surveys, and orders, among others. A state-of-the-art field merchandising app will also allow for instant access to the data collected, slashing the time and cost spent on data entry. Considerable savings in rep travel time and fuel thanks to the route optimization functions of field merchandising apps that automatically calculate the shortest store rounds. A cross-platform field merchandising app will all...

In the past few years, mobile technology has caused a revolution in retail merchandising, to the point it is now indispensable. Here are the top reasons why mobile merchandising has become a must-have in retail: Access to information at the point-of-sale:  With mobile merchandising, reps can have immediate access to a multitude of information, from category and product presentation to detailed store data. This means knowing the store manager's name or accessing the location's specific plan-o-gram without having to go through paperwork or making phone calls. Instead, mobile merchandising apps give instant access to these critical pieces of information with just a couple of taps and swipes. - No more admin people or tasks between reps and management:  With a "legacy" merchandising system in place, throughout their workday, field reps collect merchandising information at the POSs, then either fi...

Most businesses in the product sales and marketing industry would benefit from implementing a merchandising software solution but many end up caught in old-fashioned data collection methods due to the misconception that implementing merchandising software is time-consuming, expensive, and all-around complicated. Today's mobile merchandising software solutions debunk those myths and actually it can be quite simple to implement a system that fulfills all your merchandising business needs without breaking the bank. To successfully implement a merchandising software solution for your business, choose a system that provides: Immediate, independent set-up, with no need for installations or support from IT personnel. Access by your reps to a free mobile merchandising app on any iOS or Android smartphone or tablet device, meaning you will not have to invest on new hardware. Scalability through a pay-per-user system - what you will pay for using the s...

Out-of-stocks is truly a nightmare both for suppliers and retailers. According to a new research report from retail analyst firm IHL Group, retailers lose $634.1 billion in annual losses due to out-of-stocks. Lost sales not only significantly impact a company’s bottom line, but also damage brand trust and result in lower customer loyalty. The most common reason why a customer leaves the store without the item he was willing to buy, is empty shelve. The other reasons include mismatch of price, claimed in ad or promo, and actual store price; and lack of assistance in choosing or finding the product. Advanced technology can help retailers address all of these problems, improving logistics and reducing out-of-stocks. Much of out-of-stocks occur due scattered business processes, disordered data workflow, resulting into big time gaps between a store visit and appropriate company's actions. The up-to-date merchandising software solution provides real-time data exch...