Retail Execution with VisitBasis

Retail audits are an essential part of any CPG (Consumer Packaged Goods) business. They help implement successful retail strategies that help increase sales and boost profits. The following steps give a roadmap to implementing a successful retail audit plan: 1. Choose a mobile retail audit software There are several options on the market, and the best ones have the following capabilities:    • Cross-platform app (BYOD - bring your own device), so your reps will be able to use their own cell phones.    • Visit planning and scheduling: This way, not only will you be able to plan when your reps will visit each store, but also which tasks will they perform while at the point-of-sale.    • Customization: So you can create your own, custom POS audit and inspection mobile forms requesting photos, signatures, etc.    • Works online/offline: In order to enable your reps to perform retail audits even if they are in areas without Wi-Fi and/...

How are your stores performing? Deviations from an established marketing strategy can spell disaster for the bottom line. Companies conduct retail audits to make sure that retailers comply with the agreements made at the beginning of the relationship and to avoid the risk of confusing consumers and damaging their product’s reputation. However, traditional retail audits methodology can’t give you the answer how your stores are performing at this very minute. But a real-time retail audit software solution definitely can. Field reps using retail audit software get access to all the data and tools needed to perform retail audits at stores. Retail audit mobile solution comes with the ability to create mobile forms so your field reps can quickly collect store data using their tablets or smartphones. Here is the list of the most important things your field reps take note of during a retail audit visits. 1. Location. In-store & shelf positions and the number of facings...