Skip to main content

Retail Data Collection – From Paper to Tablets and Smartphones

Traditional data collection methodologies often result in incomplete coverage of retail locations due to significant paperwork, human resource constraints, and big time gaps between a store visit and reporting results to management. Companies, which adapt mobile technologies into data collection process, are those looking for ways to enhance productivity and improve the bottom line.

By going paperless a company can significantly reduce the costs of data capture, storage and analysis, shorten the time between gathering data, quickly get data-driven insights and motivate field representatives and their managers by making their job less manual and more rewarding.

VisitBasis is a SaaS company that offers retail companies a comprehensive data collection solution to improve the efficiency and accuracy of merchandising, service audits, mystery shopping, field sales and promotions. The VisitBasis Data Collection App is a comprehensive solution designed for managing, scheduling, and monitoring field team activities in real-time.
VisitBasis data collection solution for retail execution provides  in-store photo tasks, audits, surveys, out-of-stock, ordering, price checks and more instruments to maintain efficient data workflow between manufacturers, distributors, and mobile workforce.

The VisitBasis Mobile Data Collection App allows the managers to configure forms, data and manage data workflow using Web-based dashboards and reports. VisitBasis uses the latest mobile technology to maximize the efficiency and effectiveness of data collection process: field reps can perform all the tasks using their tablets and smartphones, and their supervisors are able to monitor the results of data collection activities in real time.

From assigning territories to scheduling visits and GPS tracking your mobile staff, VisitBasis is a complete, real-time data collection solution. VisitBasis data collection app can significantly improve your field team’s bottom-line by reducing their time traveling to appointments, planning routes, accessing information and providing real-time audit and survey data.

To make data collection process a breeze, the VisitBasis mobile data collection application provides the following benefits:
  • Barcode scanner for fast product search
  • Fast numeric input keypad
  • Search products and actions for faster input
  • Ability to add a new customer from mobile app
  • Visual GPS proximity indicator

The use of the up-to-date data collection methods ensures statistically reliable results to understand the present and plan the future. Sign up today at to move your data collection activities to the next level free of charge.


Popular posts from this blog

Implementing Sustainable Merchandising

In the factory-to-customer cycle, merchandising is one of the most wasteful processes. From the fuel consumed by field reps to the amount of paper used in traditional audits and surveys, on top of promotional and seasonal displays, it is easy to see why merchandising is considered “eco-unfriendly”. A field merchandising app can make a world of difference when it comes to sustainability. By adopting a field merchandising app, CPG and FMCG businesses can expect the following: Virtually eliminate the use of paper in in-store activities such as planogram checks, audits, surveys, and orders, among others. A state-of-the-art field merchandising app will also allow for instant access to the data collected, slashing the time and cost spent on data entry. Considerable savings in rep travel time and fuel thanks to the route optimization functions of field merchandising apps that automatically calculate the shortest store rounds. A cross-platform field merchandising app will all

Cloud for Retail Execution: Make Away with Data Storage Costs

Why Go Paperless? In order to store 2 million paper documents, an organization can expect to spend between $40,000 and $60,000 on filing cabinets alone. Those same files could fit on fewer than ten CD-ROMs (Business Guide to Paper Reduction) . If we assume that a filing cabinet uses from 6 to 20 square feet of space and the office space costs $23 per square foot , the space for a one filing cabinet will cost a company $1656– 5520 per year .   How to Go Paperless? When you choose paperless data collection your data storage costs can be significantly reduced or even brought to zero. Digital data collected using mobile forms require much less space than paper sheets and therefore cost less money. With the development of mobile technology you don’t need CDs or any other data carriers to store and access your data. More and more companies opt for Cloud storage. The price of Cloud storage starts at $0.01 GB per month and the average number of MS Word pages per GB is 64782.

Solving Information Loss in Merchandising Once and For All

Information loss used to be an inevitable consequence of retail merchandising. With many field reps performing a number of tasks on each one of the stores in their individual territories, it is easy to see how the amount of data collected on the field grows exponentially and is, therefore, increasingly difficult to handle and more subject to information loss. Mobile merchandising software  is the ideal solution to information loss in retail merchandising. When businesses implement a mobile merchandising software solution, they prevent information loss in the following stages of data processing: Data collection It is easy to see how information can get lost in traditional pen-and-paper merchandising. With mobile merchandising software, field reps perform tasks such as filling out forms and taking pictures in their mobile devices, leading to less misunderstanding and mix-ups. Data transcription With mobile merchandising software, there is no data transcription. The information goe