Wednesday, August 14, 2019

Share of Shelf with BrandML


image recognition for retail merchandising
Calculating share of shelf for retail goods used to be a tedious and error-prone process: It involved merchandisers counting the number of target product faces, then the number of competitor product faces, for each and every store where the product was being sold.

Machine learning has recently introduced image recognition technology in retail and is now transforming how merchandising audits are performed.

BrandML is the image recognition technology developed by VisitBasis, creator of the mobile merchandising software chosen by many market leaders in the CPG and product distribution industries.

BrandML allows merchandisers to calculate product share of shelf simply by taking a picture of the category shelving at each store.

The neural network that supports BrandML is first "trained" with pictures supplied by the client. This allows the system, with around 95% accuracy, to recognize the target products in the pictures taken by merchandisers and automatically generate share of shelf and other KPI reports and visualizations, including out-of-stocks, product availability, competitor availability, promotions, among others.

VisitBasis combined with BrandML becomes an extremely powerful tool for merchandising, sales, and channel management, as VisitBasis already provides GPS-stamped visit scheduling and planning and also allows building custom forms for in-store activities.

Interested in using image recognition to automatically calculate share of shelf for your product lines in the different outlets? Contact www.visitbasis.com and ask about our new BrandML technology.


Wednesday, June 5, 2019

How to Address Visual Merchandising Challenges with a Mobile App

Visual merchandising is a lot more than just arranging products in an attractive way in order to drive sales. It involves creating an all-around pleasant shopper experience and, as one would expect, has many challenges. However, the source for these visual merchandising challenges, especially for large CPG and apparel companies, can be traced to one main reason: Dealing with different channels sometimes in opposite sides of the spectrum.

The advent of smartphones and mobile apps has brought merchandising software that allows for digital in-store data collection, eliminating the traditional pen-and-paper and, with it, the dreaded error and delay-prone transcription.

However, for visual merchandising, checkboxes, text-, and number-type answers are obviously not enough. A mobile app must also capture time and location-stamped photos in order to help VM planners deal with the following:

Limited display space: GPS-stamped pictures help VM planners take different outlet types, layouts, and space constraints into consideration when designing props and product arrangement.

Limited flexibility: While displayed in stores, products are competing with other products, as well as with larger building or furnishing structures, for customer attention and visual merchandisers can better plan displays when they know these variables beforehand through location-accurate pictures and also verify the effectiveness of their props and arrangements with post-set inspections.

Conflicting interests: The decision of where and how to display products is normally made at a much higher corporate level than visual merchandising planners, who have to work around the constraints imposed by the conflicting interests of product manufacturers and retailers. GPS- and time-stamped pictures can help VM planners work around these constraints and find more shopper-friendly ways to display their product lines, as well as inspect compliance of existing displays.

VisitBasis is a mobile app that allows for visual merchandising managers to design their own custom store survey and post-set inspections of their products displays at geographically-dispersed stores. You can sign up for a free trial of VisitBasis at www.visitbasis.com or schedule an online demo at http://meetme.so/visitbasis.


Tuesday, May 28, 2019

Tracking On-Shelf Availability Has Never Been Easier

Tracking on-shelf availability and planogram compliance used to be the bane of every category manager's existence since it is literally impossible to physically supervise many stores over large geographical territories. Having a merchandising team in place definitely helps, but gathering information on pen and paper through many people tends to lead to many entry errors.

Merchandising software has eased the lives of category managers with digital data collection, but still, they have to deal with many solutions not meant for the specific purpose of tracking on-shelf availability at stores.

Some merchandising software, however, do have embedded solutions for properly tracking on-shelf availability, and they include:

  1. The ability to set up SKU distribution or must-stock-lists by store, set of stores or chain
    This allows the mobile app to display only the products that should be available at each location, reducing the possibility of merchandiser mistakes.
  2. Fully customizable forms
    By allowing category managers to fully customize forms, merchandising software more than just a way to track on-shelf availability and planogram compliance. Fully customizable forms enable many other in-store activities - such as customer surveys, sets/ resets, and competition assessment - using the same platform.
  3. GPS and time stamps
    Information on on-shelf availability of items is only valuable if backed up by location and time data. A fraudulent check-in, for instance, may result in extra shipments to a store that does not need them.
  4. Instant access to captured data
    The timeliness access to on-shelf availability of items is of utmost importance since a lack of products at stores means no sale.
VisitBasis merchandising software provides all of the above solutions for streamlining on-shelf availability and planogram compliance checks. From any desktop or notebook, category managers have immediate access to survey reports as soon as the reps close their visits, and are able to plan ahead using the data captured.

See today how VisitBasis can help you keep track of your product's on-shelf availability. Sign up for a free trial at www.visitbasis.com.



Monday, April 29, 2019

How Merchandising Software Streamlines Planogram Compliance

merchandising software for planogram compliance checks
Planogram compliance checks and retail audits take a lot of people and, along with it, exponential amounts of paperwork and transcription effort.

Because of that, merchandising software has gained a loyal following among CPG companies and their sales and marketing agencies. But in which ways is merchandising software streamlining planogram compliance checks?

Big data, little effort
Many merchandisers at numerous stores auditing several products generate a gigantic amount of data. Naturally, transcribing and processing this data in order to find specific issues or trends when the data comes as paper forms are laborious and tedious work. Merchandising software allows for data to be captured in digital forms on mobile devices, thereby completely bypassing the transcription stage and delivering data ready to be analyzed.

No more paperwork
The amount of paperwork generated by planogram compliance checks is immense. Merchandising software brings planogram compliance checklists onto mobile devices, which translates into the complete elimination of paperwork from the process.

Real-time results
Due to the long time it takes, and the possibility of mistakes at every type, data transcription used to be the major roadblock in delivering planogram compliance check results to the appropriate stakeholder. With merchandising software, even merchandising and marketing directors in headquarter offices can have instant access to worldwide planogram compliance surveys, thus shortening immensely the time it takes to detect trends and evaluate strategies.

VisitBasis is a comprehensive merchandising software that allows managers to create the digital forms and checklists necessary to properly and quickly evaluate in-store planogram compliance. See what VisitBasis can do for your business: Sign up for a free trial or schedule an online demo.

Monday, February 18, 2019

Increasing Customer-Facing Time with Field Merchandising Software

Knowing your customer is the first step in having a successful business. However, for CPG businesses, sometimes the customer might seem unreachable, especially considering all the layers of distributors and retailers between them.

Therefore, having merchandisers at retailers performing customer surveys is one of the traditional ways that manufacturers have to get in touch with their market and field merchandising software has revolutionized the way these surveys are performed.

Before, customer survey data had to be recorded in writing on paper forms. This obviously generates an immense amount of information that has to be then transcribed before being analyzed so any initiative of such kind ends up being rarely performed.

With field merchandising software, once data is captured it is ready to be analyzed. This means that marketing and merchandising managers can implement customer survey initiatives as they see fit, therefore increasing customer-facing time and having more opportunities to gather shopper insights.

Better yet, field merchandising software allows for customizable forms, making it easier for management to tweak their customer surveys along the way, according to the information that has already been collected, leading to a much more dynamic and effective process.

Looking into gathering shopper insights by performing in-store customer surveys? See how VisitBasis field merchandising software can help you make it happen: Schedule an online demo at http://meetme.so/visitbasis.

To sign up for a VisitBasis free trial, go to http://www.visitbasis.com.


Thursday, January 31, 2019

Merchandising Software Delivers Environmentally-Friendly Retail Audits with Extra Benefits

Retail audits have always been a paper-intensive activity. Beyond being extremely wasteful, this means they are also labor- and time-intensive, especially when it comes to transcribing data from sometimes thousands of forms so it can be analyzed. Additionally, the lag time between data collection at the store and report generation means that mission-critical issues such as out-of-stocks might not be known for days.

Merchandising software has revolutionized how retail audits are performed since they allow reps to answer questionnaires and perform other in-store activities right on their smartphones and tablets, eliminating the need for paperwork.

But it is not only the paper-saving aspect that makes merchandising software an excellent choice for those businesses who want to be environmentally-friendly: These applications also provide tools that translate into less wasted time and fuel.

So what should an environmentally-concerned business look for when implementing a merchandising software solution?

  • Ability to fully customize in-store activity forms in order to fully eliminate paperwork.
  • Visit scheduling, routing, and GPS verification to save in travel time and fuel, and eliminate fraudulent check-ins.
  • Real-time custom visit and task reports, allowing access to mission-critical information as soon as visits are finished.

VisitBasis merchandising software is a complete mobile data collection solution designed to build, schedule and monitor store activities in real time. It provides tools for all types of retail merchandising activities, including planogram checks, sets and resets, audits, inspections, surveys, POS asset management, training, product sampling, and demonstrations, among others, and allows instant access to captured data upon completion of visits.

See for yourself how VisitBasis can help your business become more environmentally-friendly: Schedule an online demo with our team or sign up for a free trial of our merchandising software!




Friday, December 21, 2018

How Merchandising Apps Help Category Management Focus on the Shopper

Merchandising apps have become a must-have for category managers. Not only are they a key data collection instrument when reviewing and assessing category performance but these apps also assist in implementing category plans.

But how can merchandising apps be used in gathering shopper insights so these can be incorporated into category strategy reviews?

Most merchandising apps offer some degree of customization for the mobile forms that will be filled in by merchandisers and field reps. However, a few of them allow category and brand managers to fully customize those forms, opening the software to be used as a platform for implementing shopper-centric activities such as customer surveys, tasting questionnaires, and even mystery shopping.

Beyond the possibility of fully customizing mobile forms, the greatest feature of merchandising apps for category managers is the agility that cloud-based systems bring to retail surveys. The virtually instant access to the data captured in the field makes it possible to implement strategies such as A/B testing – unthinkable on the old and slow pen-and-paper testing – and quickly fine-tune category plans according to the survey results.

VisitBasis is a comprehensive merchandising app for businesses of all sizes, from small marketing agencies to large CPG companies and retail chains. VisitBasis allows creating custom forms not only for retail audits but also for in-store surveys, making it easy for category managers to gather shopper insights, and provides real-time access to the captured data with both tabulated and visual reports.

Online demos of the VisitBasis merchandising app can be scheduled at http://meetme.so/visitbasis. For more information and to sign up for a free trial, go to www.visitbasis.com.