Tuesday, August 7, 2018

Retail Sales Audit Software is Key to Accurate Inventory Levels

Inventory levels at retail stores seem like something simple to track. In an ideal world, a store would receive a product shipment, put it on display for sale, then customers would buy some units during the day, and the store would have some left at closing time. However, this is not what happens most of the time, since inventory levels can be affected by external factors such as theft and product damage.

Therefore, physical counts are essential to maintaining accurate inventory levels at stores and retail sales audit software is the best way to perform those.

Retail sales audit software allows reps to perform physical counts and other in-store activities right on their mobile devices. Additionally, since most retail sales audit software solutions run on the Cloud, office-based supply chain professionals have instant access to audit results, allowing for virtually no lag time between data collection and reporting.

This feature of retail sales audit software is what makes it a key to accurate inventory levels: Real-time reporting not only leads to faster product replenishment but also to more accurately detecting sales and supply trends.

VisitBasis retail sales audit software makes it easy and straightforward to manage store audits. VisitBasis runs in the Cloud, assuring that your retail data is accessible to managers at any time, from anywhere. It works on common Android and iOS tablets and smartphones, allowing BYOD (Bring Your Own Device) implementation to reduce hardware costs to your company.

Learn more about VisitBasis by scheduling a free online demo at meetme.so/visitbasis or by going to www.visitbasis.com.



Friday, July 20, 2018

Field Merchandising Software Eliminates Fraudulent Check-Ins

One of the main issues that merchandising team managers face is fraudulent check-ins. The traditional high turnover rates of merchandisers – which undermine trust among work relationships – along with the fact that virtually 100% of their work is done without any supervision, builds the perfect scenario that leads to merchandisers reporting on activities at a certain location when they are actually somewhere else.

With the advent of mobile technologies, merchandisers have recently been able to fill in forms and checklists through an app on their smartphones and tablets. However, this still did not address the issue of fraudulent check-ins.

Recently, though, several complete field merchandising software solutions were developed, allowing merchandisers not only to fill forms electronically but also to be tracked via GPS on their daily routes.

Field merchandising software allows for a streamlined store audit process, from form creation and visit scheduling and planning, all the way to reporting. With field merchandising software, every in-store activity is GPS and time stamped, what gives managers the certainty that there were no fraudulent check-ins within their teams.

VisitBasis is a field merchandising software solution that provides all of the above tools in an easy-to-use package. The VisitBasis mobile merchandiser app is available for free at Apple’s App Store and Google Play, and managers can access the VisitBasis Office interface from any desktop or laptop browser.

Book your VisitBasis online demo today or sign up for a free field merchandising software trial!


Wednesday, June 6, 2018

During World Cup, Merchandising Has to Step Up

Sales of drinks and snacks go up dramatically during the Soccer/Football World Cup. According to a market analysis done in the UK during the 2014 edition of the global tournament, consumers spent an extra £28 million in beer and cider and £3 million on snacks and nuts on its first week alone, compared to the same week of the previous year.

Along with the opportunity for more sales through the increased demand for product, though, comes the threat of out-of-stocks. Out-of-stocks mean more than just the loss of a sale: They can mean losing customers forever since, due to the absence or their preferred product at the store, they might choose to try a different brand (and like it) instead of shopping around.

That is why merchandising during the World Cup and other sports events has to be so diligent. Category management and product distribution need to be working in synchrony in order to avoid out-of-stocks at all costs.

A mobile app for retail audits is the solution not only for World Cup merchandising but also for year-round in-store activities. With a mobile app for retail audits, reps and merchandisers can verify product inventory as well as perform many other in-store tasks right from their own smartphones and tablets. Upon completing each visit, the captured data gets synchronized and then it is immediately available for decision-makers to act on.

VisitBasis is a mobile app for retail audits that helps business stay on top of their in-store merchandising, giving managers have real-time access to field activity, as well as to reporting tools that can be used to detect trends. VisitBasis also includes options for instant notifications, making it an ideal system for year-round and especially World Cup merchandising.

Sign up today for a free trial at www.visitbasis.com.


Wednesday, May 23, 2018

Reporting is not a Chore with Field Merchandising Software

Every retail-centric business has to perform merchandising activities. From stores to manufacturers, distributors, and marketing agencies, companies in retail need to make sure that products are being distributed and displayed correctly.

However, retail means multiples: Multiple stores, multiple products, multiple cities, sometimes multiple brands… And, most definitely, multiple people performing merchandising activities generating a huge amount of data.

This means that detecting threats and opportunities within the captured data becomes increasingly difficult as business grows, therefore mission-critical issues such as frequent out-of stocks or damaged shipments can easily be overlooked.

Field merchandising software can greatly simplify reporting in retail and make it easier to take charge of non-conforming situations, as well as to grasp opportunities for business growth.

With a field merchandising software solution in place, reps will capture data by filling in forms on a mobile app. Upon synchronizing, the captured data will be readily available for managers to run reports, that can then be filtered in order to pinpoint mission-critical information.

So not only field merchandising software expedites the time between data capture and reporting, but it also allows for a faster addressing of urgent issues.

VisitBasis field merchandising software is a complete mobile data collection solution designed to build, schedule and monitor store activities in real time. It provides tools for all types of retail merchandising activities, including planogram checks, audits, inspections, surveys, POS asset management, training, product sampling and demonstrations, among others, and allows instant access to captured data upon completion of visits.

See for yourself how VisitBasis field merchandising software will generate retail audit reports in a breeze: Schedule an online demo with our team or sign up for a free trial!


Monday, April 30, 2018

Retail Audit Application is the Key to Planogram Compliance

Achieving consistent planogram compliance across chains and stores is the dream of all brand and category managers. However, the reality is that it is almost impossible to reach full planogram compliance unless there is a centrally, well managed retail audit operation and the only way to achieve that is through mobile technology.

Retail audit applications provide a sure way to implement effective planogram compliance operations. With a retail audit application, brand and category managers are able to set up country-wide, or even worldwide, retail audit operations right from their offices.

Most retail audit applications currently available rely on Cloud-based SaaS (Software as a Service) technology and provide the following benefits, especially when compared to traditional paper-based audits:
  • Form customization and the ability to capture photos and signatures in addition to text, numbers, and selections.
  • Real-time access to incoming data, with total elimination of data transcription.
  • Protection against fraudulent check-ins through GPS visit verification.
  • Identification of individual or chain store distribution lists and planograms, leading to fewer auditing mistakes when selecting products.
  • Setup of mandatory tasks for each location.
  • Visit scheduling, planning, and routing capabilities.

VisitBasis retail audit application makes it easy and straightforward to manage centralized planogram compliance activities. VisitBasis runs in the Cloud, assuring that retail data is accessible to managers at any time, from anywhere. It works on common Android and iOS tablets and smartphones, allowing BYOD (Bring Your Own Device) implementation to reduce hardware costs to businesses.

VisitBasis retail audit application is easy to deploy – and you can start up completely free! Just register for a free trial at www.visitbasis.com and download the free VisitBasis app from Google Play or App Store.



Thursday, April 19, 2018

Mobile Software for Merchandising Can Drastically Reduce Fraudulent Check-Ins

One of the biggest issues merchandising agencies, CPG manufacturers, and retailers face is the fraudulent check-ins of merchandisers and auditors.

Fraudulent check-ins, besides being unethical, can lead to a host of issues for businesses. Out all of them, fraudulent check-ins are especially detrimental due to the consequential overlooking of mission-critical issues such as out-of-stocks, hazardous displays, or damaged shipments. In a day and age when losing a sale can mean losing a customer (or customers!) to online shopping, brick-and-mortar retail operations cannot afford such oversight.

But how to prevent or even eliminate fraudulent check-ins of merchandisers and reps? Mobile software for merchandising is the answer for that. 

Mobile software for merchandising allows for the GPS tracking of field reps and retail auditors through an app on their mobile devices, therefore enabling the monitoring of in-store activities by marketing and merchandising managers and the verification of user location at the time of each activity. With such information in hand, it becomes easier for management

Moreover, mobile software for merchandising provides a complete platform for managing retail audits, with tools that include:

  • Form customization with mobile data capture, including photos and signatures
  • Visit scheduling, planning, and routing
  • Real-time map view of field rep activity
  • Management of store distribution lists and visual planograms
  • Notification of store visits
  • Reporting on activities, locations, and users


Does your business have issues with fraudulent check-ins of merchandisers and reps? Let us show you how VisitBasis mobile software for merchandising can help:



Monday, April 2, 2018

3 Ways in Which a Merchandising Software Solution Helps with Mission-Critical Situations

No product on the store shelf means no sale. These days, it might even mean no customer, since the brand and store alternatives are so numerous and include online shopping. Therefore, more than ever, there needs to be almost an instant reaction to mission-critical situations such as out-of-stocks and damaged shipments.

However, traditional pen-and-paper store audits do not comply with the agility necessary for such situations, since it might take quite a while for the information to go from the rep performing the audit to the person responsible for correcting the issue.

A merchandising software solution is the ideal way to monitor mission-critical situations at stores. With a merchandising software solution, businesses are able to:

  • Learn in real-time about mission-critical situations at storesIn-store mobile data collection with a merchandising software solution means that the information collected during the visit is uploaded to the cloud as soon as it is synchronized. This allows managers and other office-based staff to have instant access to reports on mission-critical situations and address them accordingly.
  • Create a schedule of recurring visitsIssues such as frequent out-of-stocks only happen because of lack of oversight at the store level. Effective merchandising software solutions allow creating a schedule of frequent recurring store audits in order to monitor problem locations or product lines.
  • Detect trends in dataBy having access to data from several recurring store audits through a merchandising software solution, management can easily run reports on such information and detect trends that can be helpful in predicting future out-of-stocks and other issues.

Does your company have store issues such as frequent out-of-stocks or other mission-critical events? Let VisitBasis help! Sign up today at www.visitbasis.com for a free trial, or book a free online demo and let us show you how it works.