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Poor planogram compliance is a known issue in retail. According to the ISI Sharegroup , it is estimated that the total cost to the U.S. retail RCP industry of poor planogram compliance (actual and opportunity costs) is approximately 1% of gross product sales. Planogram compliance, however, is not something that is accomplished in an office by the merchandising strategy team. The adherence to a category's or product's retail merchandising standards must be verified at every single recurring visit performed at each point-of-sale by every single field rep. A retail planogram app for compliance checks is the ideal tool for verifying adherence to merchandising standards. By having a retail planogram app for compliance checks on their smartphones and tablets, field reps can have access to the merchandising schematics for each store they visit, making sure that the products are displayed according to plan. By implementing a retail planogram app for compliance checks, merchand...

Maintaining planogram compliance is an ongoing challenge that most, if not all, retail professionals such as merchandising, brand, and category managers face on an everyday basis. In order to maximize product and category profitability, it is mandatory to have a sustainable planogram compliance process in place since the investment made in launching a product can completely be undone by poor sales at the retail channel. When it comes to dealing with planograms, it is key to enable better communication between all the retail channel stockholders - from the merchandising/category professional who develops the planogram, to the retailer and the field rep who will be verifying the POG at the point-of-sale. A retail planogram software for compliance checks is an essential component of this equation. It enables office-based professionals, such as category and merchandising managers, to communicate clearly with field reps their views for optimal planograms. Furthermore, it allows fo...

Proper merchandising is the key to boost sales and improve brand loyalty. A planogram is an important merchandising tool, designed to streamline presenting products to consumers. Planogram development and execution is the essential part of merchandising strategy. A  well-executed planogram  encourages shoppers to make a purchase, and even buy more products than they had intended to. Arranging related products within reach of each other, at the proper shelf level, and at the right price, retailers stimulate sales. FMCG and CPG organizations mostly use text-based planograms while Apparel & Accessories companies prefer visual planograms and presentations to better identify each product. The main purposes of creating planograms are the following: To indicate the amount of space and store location for various products. To increase in-store compliance. To provide inventory control. To present new ideas for product displays. If your company is not using...

What Is a Planogram? Planograms are visual representations of a store's products or services that are developed and implemented by retailers to ensure that their products are in the right place, at the right price, with consistent branding. Companies put much effort and spend money to negotiate the best shelf placement and promotion for their products. But any marketing strategy can break down in practice with multiple locations to monitor and significant amount of data to be analyzed. How to Improve Planogram Checks Efficiency? Today you can easily improve your planogram implementation using a retail audit software solution for tablets and smartphones. By leveraging personal mobile devices and the cloud mobile technology for retail audits performance a company can significantly improve store planogram compliance herewith reducing operational costs. So let’s compare two ways of planogram checks performance to identify the key benefits of retail audit software ....