Retail Execution with VisitBasis

Maintaining planogram compliance is an ongoing challenge that most, if not all, retail professionals such as merchandising, brand, and category managers face on an everyday basis. In order to maximize product and category profitability, it is mandatory to have a sustainable planogram compliance process in place since the investment made in launching a product can completely be undone by poor sales at the retail channel. When it comes to dealing with planograms, it is key to enable better communication between all the retail channel stockholders - from the merchandising/category professional who develops the planogram, to the retailer and the field rep who will be verifying the POG at the point-of-sale. A retail planogram software for compliance checks is an essential component of this equation. It enables office-based professionals, such as category and merchandising managers, to communicate clearly with field reps their views for optimal planograms. Furthermore, it allows fo...

What Is a Planogram? Planograms are visual representations of a store's products or services that are developed and implemented by retailers to ensure that their products are in the right place, at the right price, with consistent branding. Companies put much effort and spend money to negotiate the best shelf placement and promotion for their products. But any marketing strategy can break down in practice with multiple locations to monitor and significant amount of data to be analyzed. How to Improve Planogram Checks Efficiency? Today you can easily improve your planogram implementation using a retail audit software solution for tablets and smartphones. By leveraging personal mobile devices and the cloud mobile technology for retail audits performance a company can significantly improve store planogram compliance herewith reducing operational costs. So let’s compare two ways of planogram checks performance to identify the key benefits of retail audit software ....