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Showing posts from December, 2015

4 Ways to Improve Your Merchandising Performance

Companies around the world use merchandising to establish positive experience between brands and consumers. Merchandising is one of the basic aspects of retail management that allows analyzing product placement and display in order to stay competitive and to maximize sales. Merchandising software is designed to streamline data collection activities and reduce data collection costs. Below you’ll find some ways to improve merchandising performance by virtue of a merchandising software solution. Organize store shelves to make them more appealing to consumers. Merchandising software gives merchandisers an opportunity to act faster improving shelf organization and be more efficient. Built-in photo reports, barcode product search, and automated data entry are the essential tools designed to control product’s location, the number of facings and price, and make sure that there are no gaps between products on the shelf. Maintain proper stock levels to prevent negative impact o

How to Operate Big Data in Retail

In today’s business environment retail data analysis is a key to increasing productivity and gaining competitive advantage. Big data as the way companies connect with customers is especially promising for retailers. Regular merchandising audits allow companies to better understand their business processes and get insights for successful marketing strategies. Gaining acceptance for big data can be less challenging for a company with a proper type of merchandising software . Although today there is great variety of merchandising software solutions on the market, not all of them offer equal capabilities to users. To maximize the value of retail merchandising audits, a company should look for a comprehensive type of merchandising solution , which includes analytic capabilities. The most sophisticated merchandising software solutions provide instant data analysis and reporting through Web-based dashboards along with export/import features to integrate your data with third

Merchandising Software – Taking Advantage of Analytics Tools

Most of the companies today use merchandising to build brands and attract customers. Many of these companies also practice regular merchandising audits, which is essential to ensure compliance in retail. Retail merchandising audits involve gathering data from points of sale on location of products, prices, stock levels, promotion efforts, and other associated aspects. The important thing that should be noted is that gathering and aggregating retail data is not enough for developing successful marketing strategies. The essential step for getting data-driven insights is transforming data, collected by merchandisers at retail locations, to information that gives meaning and context. When it comes to merchandising, one of the easiest way for businesses to get useful information for decision-making is adopting a proper king of merchandising software solution . The most sophisticated merchandising applications with built-in analytics tools, which ensure that data processi

Keeping Your Merchandisers Engaged – Best Practices

When your team works outside the office, driving engagement is usually harder, taking more effort and investment. Keeping your merchandisers inspired and motivated is more difficult when they are constantly on the go. Nevertheless, an engaged merchandiser, who is aware of company’s marketing goals and ready to work hard to realize them, is a real competitive advantage for a company. Developing engagement requires a two-way relationship between merchandisers and their managers. Today, with the development of mobile technologies and mobile merchandising software solutions , keeping your merchandisers engaged is easier than ever. To keep your merchandisers engaged and motivated, simply implement the right type of merchandising software with proper communication features, so your managers can easily build positive two-way relationships with merchandisers, who are out of the office . Merchandising software allows implementing effective engagement techniques to make you

Using Mobile for Retail Merchandising Activities

With the development of mobile devices the growing number of companies take advantage of mobile technologies to improve merchandising efficiency and increase revenue. Present-day mobile merchandising solutions are affordable and easy to use, which makes their implementation a must in our mobile fast moving world. VisitBasis merchandising software allows merchandisers to easily collect store data, performing retail visits and merchandising inspections using just their tablets and smartphones. VisitBasis merchandising application is designed for Android and iOS tablets and smartphones and provides a lot of advantages for merchandisers and their managers. Merchandising Software: Key Features for Managers While merchandisers perform data collection activities on their mobile devices, eliminating paperwork, their managers and supervisors are able to: Design task templates assigned to field merchandising teams to get the exact information needed from retail locations Man