Retail data collection, including merchandising audits, customer survey and competitor analysis, are also among the activities that are often being outsourced. On the one hand, when outsourcing retail data collection activities, a company can concentrate on manufacturing and distribution. On the other hand, using a third party for retail data collection may impact company’s bottom line due to the lack of control. Check out pros and cons of retail data collection outsourcing to choose which is better for your company: in-house or a third party retail data collection. When Retail Data Collection Activities Are Outsourced You Can Receive professional approach to retail data collection Reduce costs due to economies of scale Concentrate on critically important aspects of your business Get broad coverage of retail locations Retail data collection outsourcing may have the following disadvantages: Formal attitude to the work that has to be done Loosing some import...
Mobile Planning and Management of Effective Retail Visits