Tuesday, March 31, 2015

Retail Audit Software: Why Choose VisitBasis

Traditional retail audit methodologies often result in incomplete coverage of stores due to human resource constraints, big time gaps between a store visit and reporting results to management and significant paperwork. Retailers adapting innovative technologies into the retail audit process are those looking for ways to enhance audit productivity and make improvements in audit reporting.

Today there are so many of retail audit software solutions on the market that sometimes it’s quite difficult to choose the right solution for your company.
Choosing software for retail audits, you definitely have to focus on the needs and characteristics of your company’s business processes. Then consider the importance of such factors as the cost of implementation and use of retail audit software, usability and accessibility.

Why choose VisitBasis retail audit software?
VisitBasis uses the latest mobile technologies to maximize the efficiency and effectiveness retail audit automation process: your mobile workforce will have all the information they need to succeed at their fingertips and you will be able to monitor the results of retail audit process in real time.

How is VisitBasis Different?

All-in-one software solution. 
VisitBasis provides the most complete set of tools for your retail audits in one great package. Through the implementation of a structured approach for retail visits and tasks, VisitBasis simplifies data collection and analysis.
VisitBasis offers the following advantages:
  • Visits and tasks can be scheduled by the office or on the mobile app
  • Field reps or office managers can optimize customer routes
  • Office managers visually assign stores to field reps, using a map
  • Field reps have access to all data offline and can execute tasks without an Internet connection
  • Unlimited photos can be collected and uploaded to the office
  • Fraud prevention by GPS tracking all field activities
  • Product catalog and orders/returns with multiple price lists and must-stock lists
  • Field reps can switch from one mobile device to another during the workday without losing any data

The only Pay-As-You-Go on the market
There are no license fees. You only pay for the visits that field reps actually started. VisitBasis is completely free for office users. Compared to our closest competitors the total cost of ownership of VisitBasis is at least 40% lower that other field sales and merchandising solutions:
  • No license or setup fees
  • No charge for office-only users
  • Unlimited number of devices per user
  • No admin costs associated with managing of licenses
  • Add or remove users any time at no cost (e.g. temporary or seasonal users)

To try free our retail audit software just register at www.visitbasis.com and download the VisitBasis Retail Audit App free on Google Play or App Store.
To learn more about how it works request a demo or watch the demo videos.

Friday, March 27, 2015

How to Conduct Your Own Retail Audit Using Retail Audit Software

Why it’s important to implement retail audit software?
The quality of your retail distribution including presence, location, and compliance with your retail marketing and promotional initiatives is the fundamental piece to your product’s success. Monitoring these conditions ensures that your product is properly managed and your company’s marketing strategy is being duly implemented.

Gathering audit data using retail audit software allows retailers to conduct retail audits in a more efficient and cost-effective way. VisitBasis retail audit software allows you to conduct retail audit surveys from your Android and iOS mobile devices. Perform retail store audits with ease using just your tablet or smartphone. Most of your field representatives already have one of these devices so you don't need to spent money on hardware or software license purchase. Simply have them upload a retail audit app with a customizable retail audit forms on Google Play or App Store, and start receiving real-time, highly accurate retail audit data.

The VisitBasis Retail Audit App allows you to do all of the following types of retail audit activities:
  • Audit of product placement
  • Product pricing audit
  • Orders and returns tracking
  • Planogram compliance check
  • Visual merchandising
  • On-shelf availability tracking
  • Competitor prices analysis
  • Audit promotional compliance
  • Competitors promotions tracking
  • In-store customer surveys

Whether you are a distributor, manufacturing company or retailer, using retail audit software provides information advantages including real-time monitoring of your and your competitors’ brands at different stores, getting GPS-confirmed and time-stamped data, including photo-reports, collecting comprehensive information about your own stores as well as competitors’ stores performance.

If you want to learn more about how to conduct a retail audit using retail audit software, request your free presentation today!

Thursday, March 26, 2015

Mobile Data Collection Solution for Field sales, Merchandising and Retail Audits

Retail audits are an essential part of the consumer product goods (CPG) and fast-moving consumer goods (FMCG) industries. They encompass several activities at the point of sale (PoS) and include:
  • Verifying compliance with sales, marketing and branding strategies: Auditing product pricing and placement, planogram and promotional compliance, visual merchandising
  • Tracking and monitoring: On-shelf availability, orders and returns, competitor prices and promotions
  • In-store customer surveys 

This is why the choice of a retail audit software is so important: The right tool will allow auditors and field reps to perform more effectively, increasing sales, while helping companies save costs.

VisitBasis Retail Execution is a complete retail audit system that offers unique features for retail auditing agencies and departments alike. Since it was designed by retail professionals, it translated some essential business requirements into differentials that make VisitBasis an ideal solution:

  • Pay-as-you-go and cost-effective - VisitBasis is the only mobile retail audit solution that charges by the visit and not by user/month, eliminating license issues due to rep turnover.
  • Every mobile activity is GPS and time-stamped - Fraudulent check-ins become easy to detect and dealt with.
  • Customer Route optimization both on app and on management interface - Auditors and reps save travel time and fuel and companies save in expense reimbursements. Also, reps might be able to squeeze one extra visit every day.
  • True offline/online capabilities - Mobile users are able to work offline and the system synchronizes once online - no need for paper alternatives.
  • Bring-your-own-device (BYOD) - Auditors and reps can use their own mobile devices so there is no need for companies to invest in additional hardware.
  • Available in English, Spanish, Portuguese and Russian - For field reps of all backgrounds.

See for yourself how VisitBasis retail audit software can help your company's retail operations - sign up today at www.visitbasis.com!

Wednesday, March 25, 2015

The Best Way to Manage, Track and Execute Retail Audits

Retail auditing means delegating responsibility to field auditors and reps to make sure that corporate strategies are being appropriately implemented. However, the traditional, paper-based way of performing retail audits leaves much room for issues that could significantly affect sales numbers, such as fraudulent check-ins.

When retail auditors report on incorrect locations not only do they provide wrong mileage and number information, but they also open the door to more serious issues such as frequent out-of-stocks, damaged shipments, etc, and these can seriously impact brand image. Therefore companies adopting retail audit software typically experience a ready return on investment. Using the right tools for retail audits it's easy to improve field reps productivity and to cut retail audit operational costs.

VisitBasis retail audit software virtually eliminates fraudulent check-ins among retail audit teams by allowing supervisors to track and monitor each field rep's activities in real time and by GPS and time-stamping every activity. It is a complete system designed to build, schedule and monitor field team activities in real time. The VisitBasis Audit App provides tools for all types of in-store activities, including audits, inspections, field marketing, field sales, mystery shopping, surveying, POS asset management, training, sampling, and product demonstrations, among others.

Ready to take your in-store execution to the next level? Sign up free at www.visitbasis.com.

Tuesday, March 24, 2015

How to Cut Retail Audit Operational Costs

Performing in-store audits is crucial to the consumer product goods (CPG) and fast-moving consumer goods (FMCG) industries, since it is the only way that management has to know if the message that is reaching the final customer is the same defined in the corporate sales, marketing, merchandising and branding strategies.

However, recurring retail audits come at a steep cost due to the fact that they involve a lot of people performing several tasks at many points of sale (PoS).

By adopting a retail audit software, companies can save money in several ways. VisitBasis Retail Execution is one of these solutions, and delivers the following benefits:
  • Reduce fuel costs and increase auditor productivity: Route optimization to reduce travel time/distance and GPS tracking and monitoring of field reps, with geo and time-stamped information on the field activities.
  • Virtually eliminate paperwork: Offline and online use, so mobile users can work even when without an Internet connection, and not resource to paper alternatives. Additionally, reporting becomes streamlined.No hardware investment: Bring-your-own-device (BYOD) and multi-system compatibility (iOS/Android), so there is no need to purchase additional hardware.
  • No software license investment: VisitBasis charges a fixed amount per visit on a pay-as-you-go basis, so there is no software license expense or issues with rep turnover due to per user/month systems.

 See for yourself how VisitBasis retail audit software can help your company's retail operations - sign up today at www.visitbasis.com!