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Showing posts from March, 2015

Retail Audit Software: Why Choose VisitBasis

Traditional retail audit methodologies often result in incomplete coverage of stores due to human resource constraints, big time gaps between a store visit and reporting results to management and significant paperwork. Retailers adapting innovative technologies into the retail audit process are those looking for ways to enhance audit productivity and make improvements in audit reporting. Today there are so many of retail audit software solutions on the market that sometimes it’s quite difficult to choose the right solution for your company. Choosing software for retail audits , you definitely have to focus on the needs and characteristics of your company’s business processes. Then consider the importance of such factors as the cost of implementation and use of retail audit software , usability and accessibility. Why choose VisitBasis retail audit software? VisitBasis uses the latest mobile technologies to maximize the efficiency and effectiveness retail audit automat

How to Conduct Your Own Retail Audit Using Retail Audit Software

Why it’s important to implement retail audit software? The quality of your retail distribution including presence, location, and compliance with your retail marketing and promotional initiatives is the fundamental piece to your product’s success. Monitoring these conditions ensures that your product is properly managed and your company’s marketing strategy is being duly implemented. Gathering audit data using retail audit software allows retailers to conduct retail audits in a more efficient and cost-effective way. VisitBasis retail audit software allows you to conduct retail audit  surveys from your Android and iOS mobile devices. Perform retail store audits with ease using just your tablet or smartphone. Most of your field representatives already have one of these devices so you don't need to spent money on hardware or software license purchase. Simply have them upload a retail audit app with a customizable retail audit forms on Google Play or App Store, and start

Mobile Data Collection Solution for Field sales, Merchandising and Retail Audits

Retail audits are an essential part of the consumer product goods (CPG) and fast-moving consumer goods (FMCG) industries. They encompass several activities at the point of sale (PoS) and include: Verifying compliance with sales, marketing and branding strategies: Auditing product pricing and placement, planogram and promotional compliance, visual merchandising Tracking and monitoring: On-shelf availability, orders and returns, competitor prices and promotions In-store customer surveys   This is why the choice of a retail audit software is so important: The right tool will allow auditors and field reps to perform more effectively, increasing sales, while helping companies save costs. VisitBasis Retail Execution is a complete retail audit system that offers unique features for retail auditing agencies and departments alike. Since it was designed by retail professionals, it translated some essential business requirements into differentials that make VisitBasis an ide

The Best Way to Manage, Track and Execute Retail Audits

Retail auditing means delegating responsibility to field auditors and reps to make sure that corporate strategies are being appropriately implemented. However, the traditional, paper-based way of performing retail audits leaves much room for issues that could significantly affect sales numbers, such as fraudulent check-ins. When retail auditors report on incorrect locations not only do they provide wrong mileage and number information, but they also open the door to more serious issues such as frequent out-of-stocks, damaged shipments, etc, and these can seriously impact brand image. Therefore companies adopting retail audit software typically experience a ready return on investment. Using the right tools for retail audits it's easy to improve field reps productivity and to cut retail audit operational costs. VisitBasis retail audit software virtually eliminates fraudulent check-ins among retail audit teams by allowing supervisors to track and monitor each field r

How to Cut Retail Audit Operational Costs

Performing in-store audits is crucial to the consumer product goods (CPG) and fast-moving consumer goods (FMCG) industries, since it is the only way that management has to know if the message that is reaching the final customer is the same defined in the corporate sales, marketing, merchandising and branding strategies. However, recurring retail audits come at a steep cost due to the fact that they involve a lot of people performing several tasks at many points of sale (PoS). By adopting a retail audit software , companies can save money in several ways. VisitBasis Retail Execution is one of these solutions, and delivers the following benefits: Reduce fuel costs and increase auditor productivity: Route optimization to reduce travel time/distance and GPS tracking and monitoring of field reps , with geo and time-stamped information on the field activities. Virtually eliminate paperwork: Offline and online use, so mobile users can work even when without an Internet conn