Wednesday, October 31, 2018

Mobile Merchandising App is Key to Improving In-Store Customer Experience

With the threat of online shopping looming over brick-and-mortar retailers, more than ever it is important to ensure a positive in-store customer experience in order to maximize revenue.

But how can merchandising managers in large, sometimes multinational retailers and CPG manufacturers have any control of customer experience in every single store? Mobile merchandising is the answer to that.

A mobile merchandising app allows reps, store personnel, and retail auditors to capture data on their smartphones and tablets. The information is then stored in the Cloud, where managers can run reports and follow in real time what is going on with their brands or territories.

So not only is mobile merchandising superior to the traditional pen-and-paper audits and surveys when it comes to the speed that information reaches decision makers but it also provides more opportunities for centralized management to be involved in the customer experience at individual stores.

Beyond speeding the access to information, mobile merchandising platforms improve the quality of information collected at stores. For one thing, electronic forms are easier and faster to fill in and therefore can be more complex since there is no need to take data transcription into consideration. On top of that, the use of a smartphone for data collection means that photos can also be captured, giving management visual elements that help track and improve the customer experience at stores.

VisitBasis mobile merchandising platform provides all the tools necessary to set up and execute retail audits and customer surveys, among others, from custom checklists and questionnaires that include photo answers to real-time access to captured data and GPS verification of visits.

Try VisitBasis today! Sign up for a free trial or schedule an online demo.


Thursday, October 4, 2018

Maybe Smartphone Use During Working Hours is Not Bad After All… When a Retail Store Audit App is Installed!

Smartphone use during working hours is frowned upon in most businesses, especially when it involves outside contractors or field staff - such as merchandisers and marketing reps - or, even worse, store employees.

However, recent developments in mobile technology mean that cell phones are no longer tools used exclusively for business or social voice/text communication. Smartphones - as the name indicates - are basically small computers that we carry around, always available to us, and apps are literally the software running on them.

Retail store audit apps, in particular, are solutions that allow field staff to perform in-store activities right on their mobile devices. Most retail store audit apps work across multiple phone platforms - such as Apple's iOS and Google's Android - so they do not require any custom hardware, making it easy for manufacturers, distributors, agencies, and retailers to implement such solutions without having to invest in equipment.

Clearly, capturing data on a mobile device has many benefits when compared to the old pen-and-paper checklist system. With a retail store audit app, not only companies can set up checklists that capture from text to photos and single or multiple-choice selections, but all the data transcription work is virtually eliminated. Therefore, we can clearly see how this translates into personnel, time, and paper savings.

VisitBasis is a retail store audit app that allows for custom in-store data capture with the following additional features:

  • Mobile user tracking with GPS verification of store visits, 
  • custom setup of SKU distribution lists by store or chain,
  • visit scheduling, planning, and optimized routing,
  • real-time reports and access to audit findings,
  • Cloud-based system, easy to use and implement.

See what a retail store audit app can do for your business: Sign up today for a VisitBasis free trial at www.visitbasis.com!


Monday, October 1, 2018

Making Complex Retail Planogram Checklists Simpler to Set Up, Easier to Audit

Retail planogram checklists can be complex for all those involved with the process: From the managers setting up individual store distribution lists to merchandisers filling in information on extensive forms for several products at a time.

Merchandising apps such as VisitBasis can greatly simplify the retail planogram checklist process. VisitBasis was developed by merchandising executives who thoroughly understand the specifics of store audits and therefore provides a comprehensive retail planogram checklist platform.

VisitBasis features include the following:
  • Custom task builder
    Retail planogram checklists can become quite long and complex. VisitBasis allows managers to customize checklists with different answer types for each question, as well as provide single- and multiple-choice answers, as well as attach sample planograms and instructions to tasks so reps and merchandisers have all they need to complete their work right on their mobile device.
  • Custom store or chain-specific product distribution listsVisitBasis allows managers to configure which products are available at each store or chain, resulting in retail planogram checklists that apply only to the products available at each store. Along with a barcode search feature, this greatly reduces input errors by merchandising reps.
  • Protection against fraudulent check-insVisitBasis provides GPS verification of all store visits and tasks, so managers can be sure that the planogram audit was performed at the appropriate location.
  • Real-time access to incoming dataRetail planogram checklists can detect mission-critical issues, such as out-of-stocks and damaged promotional displays. With VisitBasis, managers have instant access to visit and task data as soon as reps sync the app, so not only can they address any mission-critical issues but also generate real-time reports.

Want to see how VisitBasis can help your business streamline retail planogram checklists? Sign up right now for a free trial at www.visitbasis.com and schedule an online demo with our team at meetme.so/visitbasis.