When your team works outside the office, driving engagement is usually harder, taking more effort and investment. Keeping your merchandisers inspired and motivated is more difficult when they are constantly on the go. Nevertheless, an engaged merchandiser, who is aware of company’s marketing goals and ready to work hard to realize them, is a real competitive advantage for a company. Developing engagement requires a two-way relationship between merchandisers and their managers. Today, with the development of mobile technologies and mobile merchandising software solutions , keeping your merchandisers engaged is easier than ever. To keep your merchandisers engaged and motivated, simply implement the right type of merchandising software with proper communication features, so your managers can easily build positive two-way relationships with merchandisers, who are out of the office . Merchandising software allows implementing effective engagement techniques to make you...
Mobile Planning and Management of Effective Retail Visits