A merchandising checklist allows organizing in-store walk-through. Merchandising checklist is just one element of marketing strategy viewed as an ongoing, integrated process of interrelated steps. Therefore it’s critically important that merchandising checklists are created considering all the elements of a company’s marketing strategy. VisitBasis created this article to help companies in writing merchandising checklists for retail stores. To create a retail merchandising checklist, follow 7 simple steps listed below. Choose a party, responsible for merchandising performance. Merchandising audits can be conducted using a company’s workforce, or they can be outsourced. Both ways have their own strengths and weaknesses . Keep in mind that the development of mobile technology allows companies to easily conduct in-house merchandising audits using tablets and smartphones. Gathering retail data using merchandising software allows companies to conduct merchandising aud...
Mobile Planning and Management of Effective Retail Visits