Retail Execution with VisitBasis

Like most marketing-related expenses, retail audits are one of those items that normally go into the "debit" side of the accounting ledger . However, they are instrumental in detecting issues at the point-of sale that might be preventing products from reaching their full sales potential. So how can merchandising, brand, category, and marketing managers better communicate to upper management the importance of recurring retail audits and the positive impact they have on sales? For these professionals, retail audit software can become an invaluable tool not only for effectively scheduling and planning in-store audits, but also for reporting on those activities and linking audit and sales results . Retail audit software makes it easy and straightforward to run reports on in-store audit results. Also, since there is immediate access to the data collected at the store, reports can be created as often as possible in order to assess the effectiveness of advertising and promo...

VisitBasis , one of the leading retail mobile data collection software packages in the market, has just introduced exciting and useful new features, further benefiting its users. Says Sergey Gorbunov, CEO of VisitBasis:  "Our software is always evolving. We are consistently developing our products as we closely watch and ask about our customer needs." Integration with Google Drive In previous versions, VisitBasis already had implemented the integration of its scheduling features with Google Calendar . Now, besides downloading files, users can also save the reports generated by VisitBasis on their Google Drive , allowing them to immediately make use of Google 's file sharing and editing tools. Third-party access to VisitBasis reports It is clear that not only the professionals actually executing retail data collection efforts are interested in viewing their results. Sometimes there are many stakeholders in a merchandising or retail audit project, such as interna...

Key Performance Indicators in retail become increasingly easier to monitor and analyze with mobile data collection solutions such as VisitBasis When it comes to monitoring and analyzing KPIs, VisitBasis is one of the most complete mobile data collection solutions in the market. It offers several ways for customers to compile, filter, and read data, so users of all backgrounds (and not only "IT people") can quickly view the information they are looking for: VisitBasis Analytics – This interface provides a one-touch solution for visualizing compiled data in chart format. It is a fast and easy way to view KPIs by any user with analytics privileges and it can be accessed on any PC, Mac or mobile device. Reports can then be saved to PDF or printed. Reports – These make it easy for VisitBasis users to extract data in spreadsheet format and create their own reports in tools such as Excel and GoogleDocs. Simple Query – VisitBasis Simple Query allows users to custom...