Retail Execution with VisitBasis

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Visit: www.visitbasis.com  

Visit: www.visitbasis.com  

Visit: www.visitbasis.com  

In the past few years, mobile technology has caused a revolution in retail merchandising, to the point it is now indispensable. Here are the top reasons why mobile merchandising has become a must-have in retail: Access to information at the point-of-sale:  With mobile merchandising, reps can have immediate access to a multitude of information, from category and product presentation to detailed store data. This means knowing the store manager's name or accessing the location's specific plan-o-gram without having to go through paperwork or making phone calls. Instead, mobile merchandising apps give instant access to these critical pieces of information with just a couple of taps and swipes. - No more admin people or tasks between reps and management:  With a "legacy" merchandising system in place, throughout their workday, field reps collect merchandising information at the POSs, then either fi...

Most businesses in the product sales and marketing industry would benefit from implementing a merchandising software solution but many end up caught in old-fashioned data collection methods due to the misconception that implementing merchandising software is time-consuming, expensive, and all-around complicated. Today's mobile merchandising software solutions debunk those myths and actually it can be quite simple to implement a system that fulfills all your merchandising business needs without breaking the bank. To successfully implement a merchandising software solution for your business, choose a system that provides: Immediate, independent set-up, with no need for installations or support from IT personnel. Access by your reps to a free mobile merchandising app on any iOS or Android smartphone or tablet device, meaning you will not have to invest on new hardware. Scalability through a pay-per-user system - what you will pay for using the s...

When the New Year begins retail companies are usually anxious over sales figures for the post-Christmas season. When it comes to winning the naturally lower-paced market, merchandising activities is one of the best ways to increase the effectiveness of retail campaigns . In order to maximize the value of retail merchandising operations, a company needs to make sure that marketing campaigns are implemented in a consistent way, and merchandising software is a simple solution to achieve just that. If a company needs to increase its sales numbers, merchandising activities at retail locations are as important as the characteristics of the product being sold. This is why automating merchandising activities in the field using mobile technology is so important: The up-to-date data collection solution will allow your merchandisers to perform more effectively, while helping you save costs. Merchandising software provides real-time tracking and monitoring of in-store merchandising...

Merchandising software is designed to fully automate retail data capture in the field. Besides data capture, merchandising software provides companies with all necessary tools to manage mobile workforce, monitor field activities and communicate with merchandisers directly via mobile merchandising application for tablets and smartphones. When it comes to monitoring merchandisers, companies face significant challenges arising from the specific of their work. Merchandisers collect store data outside the office, which makes impossible to monitor their performance with your own eyes. To track field activities, you need to leverage mobile technology that can provide real-time picture of retail conditions in the field, and merchandising software is a unique solution for CPG and FMCG companies to track their merchandisers working outside the office. Merchandising Software as a Mobile Workforce Tracking Tool – How Does it Work Office managers plan retail visits for merchand...

Customer service is especially important for retail companies, which rely on mobile workforce. Offering customers the highest quality of service is a simple way to stand out of your competitors. Good service provides customer satisfaction and loyalty, while poor service impacts company’s bottom line. Merchandisers are people, who communicate with your customers every day, performing regular retail visits to make sure that your products are correctly displayed on shelves and also efficiently promoted and always in stock. Therefore, it’s critically important for your business to make this communication productive and pleasant for customers. Poor customer service is often caused by the fact that merchandisers have to spend most of their time on traveling between retail locations and filling out paper forms, having a little time and enthusiasm to communicate with customers. That’s why one of the simplest way to meet customers’ requirements and expectations is to im...

The number of retail companies that are turning to software applications to keep up is constantly growing. Combining mobile technology with a merchandising software solution allows retail companies to reduce expenses due to increased efficiency in the field and streamlined data workflow. For merchandisers, who are permanently on the go, having a mobile merchandising app that can provide real-time access to corporate data from anywhere and simplify work operations is clearly a must. Here are some examples of how a merchandiser can become more efficient when using a mobile merchandising application to collect retail data. Access all the necessary information for work in one easy-to-use system. Merchandising software allows field merchandisers to enjoy mobile access to customers’ information, product catalog, history of visits, the schedule and tasks, including notes and multimedia attachments. Optimize travel routes to save time and fuel, add new customers and ...

When it comes to retail analytics, compiling and analyzing large amounts of data can be a challenge, especially in fast-paced sales and marketing environments. Mobile data collection is considered a game-changer in retail helping companies to overcome most of the challenges associated with traditional data capture methods. The challenges, which companies face when conducting merchandising audits to get retail data, are mostly determined by the necessity of dealing with many people, at many different locations, bringing in a lot of information on many products. Managing multiple data channels becomes even more complicated if your business operates in different cities or countries. When it comes to merchandising, most common challenges in retail data collection are as follows: Getting inaccurate data from retail locations due to data entry errors, lost paperwork, improper use of working hours and fraudulent reports. Loosing efficiency of mobile workforce management, w...