Retail Execution with VisitBasis

Field marketing aims to better promote brands in stores and also to make sure that customers have a positive brand experience. Easier said than done, right? For CPG and FMCG companies, field marketing can become a nightmare simply due to the army of people needed to implement effective point-of-sale strategies. A field marketing software can make help brand and marketing managers make sure that their retail plans are correctly implemented. With a field marketing software, there can be significant improvements not only on field marketing operations management, but also on the accuracy of data collected and in planogram consistency. Here is how field marketing software can make a difference in the following everyday in-store activities: Planogram compliance and shelving A field marketing software allows access to planogram schematics for each point-of-sale on the rep's smartphone or tablet and also captures store photos. This clearer communication along with stricter superv...

Mobile data collection apps have revolutionized the way retailers, CPG manufacturers, and sales and marketing companies perform merchandising and other activities at the point-of-sale. Not that long ago, in order to perform and report in-store activities, field reps relied on the almost-anecdotal process comprised of paper and digital camera and then had to transcribe everything onto computers, sometimes long after completing the actual activity. With a mobile data collection app , field reps can capture and synchronize answers, pictures and signatures on the spot, translating into more accurate information reaching management, faster. Surprisingly, the real-time characteristic of mobile data collection apps  has led to one additional benefit: Because the focus is no longer in the data collection itself, since it becomes second-nature on a mobile device, field reps can now shift their attention to customers and store managers. This focus-shifting by-product of mobile data...

Whether you are a professional in CPG manufacturing or in retail, it is impossible to ignore the move towards field marketing software and automatization, since the tangible benefits of implementing a field marketing software solution outweigh almost any cost that it may incur. Managing field marketing activities is complex and costly. Field marketing managers constantly face many challenges including weak feedback, slow data workflow, significant time gaps between field marketing events and reports, data errors and lost paperwork, fraudulent reports, etc.  Therefore, a complete field marketing software solution will offer a set of tools that streamlines the information workflow from the point-of-sale all the way to the boardroom, providing useful insights to all stakeholders: Customizable forms and surveys , allowing users to c reate specific task templates for each field marketing acti...