Retail Execution with VisitBasis

Whether you are a professional in CPG manufacturing or in retail, it is impossible to ignore the move towards field marketing software and automatization, since the tangible benefits of implementing a field marketing software solution outweigh almost any cost that it may incur. Managing field marketing activities is complex and costly. Field marketing managers constantly face many challenges including weak feedback, slow data workflow, significant time gaps between field marketing events and reports, data errors and lost paperwork, fraudulent reports, etc.  Therefore, a complete field marketing software solution will offer a set of tools that streamlines the information workflow from the point-of-sale all the way to the boardroom, providing useful insights to all stakeholders: Customizable forms and surveys , allowing users to c reate specific task templates for each field marketing acti...

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Managing field teams has become highly complicated, with a significant number of people, processes and actions to oversee. Field marketing managers constantly face great number of challenges including weak feedback, slow data workflow, significant time gaps between field marketing events and appropriate company’s actions, data errors and lost paperwork, fraudulent reports and so on. The good news is that today mobile technologies provide solutions for all the challenges identified and even more! Using field service management software for standard mobile devices, we all are already used to, allow field team managers to effectively organize and control sales reps on the go. In the previous article we identified the benefits of field marketing software . The purpose of this article is to consider the common challenges field team managers face and to describe the ways field service software can help solve these challenges while improving productivity of field reps and reducin...

This article covers the issues of field marketing automation aimed to plan, execute, and evaluate marketing events (point-of-sale and promotional campaigns, merchandising, retail audits, product sampling) in the most efficient way. What is field marketing? Despite the fact that in recent years technology stepped far forward allowing people to shop at the click of a button, marketers still have to interact with customers in person. Field marketing comprises all marketing activities that involve face-to-face contact with the consumer including merchandising, auditing, sampling and demonstration, promotions and mystery shopping. How field marketing activities can be optimized? Consistent retail execution is the first step to stay competitive in a consumer-driven world. Field marketing for most of the companies includes coordinating large field sales teams who are constantly on the go, and working with big amount of data from customers and field reps. Field service ma...