Retail Execution with VisitBasis

When a CPG company grows rapidly, it often starts to outsource some specific functions, for example, accounting or auditing. Merchandising is also among the activities that are often being outsourced. On the one hand, by outsourcing merchandising activities a company gets more time to concentrate on the vital areas, such as manufacturing and distribution. Managing a team of merchandisers can be costly and time-consuming. On the other hand, using a third party to conduct merchandising audits may impact company’s bottom line due to the lack of control. So, checking out pros and cons of merchandising outsourcing can help you to decide what is better for your company: conducting in-house merchandising audits or outsourcing merchandising activities. Merchandising Outsourcing Pros: You can focus on other aspects of your business You get cheaper merchandising audits due to economies of scale You receive professional approach to merchandising activities You can get broad cove...

Why it’s important to implement retail audit software? The quality of your retail distribution including presence, location, and compliance with your retail marketing and promotional initiatives is the fundamental piece to your product’s success. Monitoring these conditions ensures that your product is properly managed and your company’s marketing strategy is being duly implemented. Gathering audit data using retail audit software allows retailers to conduct retail audits in a more efficient and cost-effective way. VisitBasis retail audit software allows you to conduct retail audit  surveys from your Android and iOS mobile devices. Perform retail store audits with ease using just your tablet or smartphone. Most of your field representatives already have one of these devices so you don't need to spent money on hardware or software license purchase. Simply have them upload a retail audit app with a customizable retail audit forms on Google Play or App Store, and start ...

Retail audits are an essential part of the consumer product goods (CPG) and fast-moving consumer goods (FMCG) industries. They encompass several activities at the point of sale (PoS) and include: Verifying compliance with sales, marketing and branding strategies: Auditing product pricing and placement, planogram and promotional compliance, visual merchandising Tracking and monitoring: On-shelf availability, orders and returns, competitor prices and promotions In-store customer surveys   This is why the choice of a retail audit software is so important: The right tool will allow auditors and field reps to perform more effectively, increasing sales, while helping companies save costs. VisitBasis Retail Execution is a complete retail audit system that offers unique features for retail auditing agencies and departments alike. Since it was designed by retail professionals, it translated some essential business requirements into differentials that make VisitBasis an...