Retail Execution with VisitBasis

In today’s business environment retail data analysis is a key to increasing productivity and gaining competitive advantage. Big data as the way companies connect with customers is especially promising for retailers. Regular merchandising audits allow companies to better understand their business processes and get insights for successful marketing strategies. Gaining acceptance for big data can be less challenging for a company with a proper type of merchandising software . Although today there is great variety of merchandising software solutions on the market, not all of them offer equal capabilities to users. To maximize the value of retail merchandising audits, a company should look for a comprehensive type of merchandising solution , which includes analytic capabilities. The most sophisticated merchandising software solutions provide instant data analysis and reporting through Web-based dashboards along with export/import features to integrate your data with third...

Most of the companies today use merchandising to build brands and attract customers. Many of these companies also practice regular merchandising audits, which is essential to ensure compliance in retail. Retail merchandising audits involve gathering data from points of sale on location of products, prices, stock levels, promotion efforts, and other associated aspects. The important thing that should be noted is that gathering and aggregating retail data is not enough for developing successful marketing strategies. The essential step for getting data-driven insights is transforming data, collected by merchandisers at retail locations, to information that gives meaning and context. When it comes to merchandising, one of the easiest way for businesses to get useful information for decision-making is adopting a proper king of merchandising software solution . The most sophisticated merchandising applications with built-in analytics tools, which ensure that data processi...

To make the value from retail data it’s not enough just gathering it. Transforming the aggregated data into understandable information provides actionable insights and data-driven decision making. In today’s business landscape retail data analysis is a key to increasing productivity and gaining competitive advantage. There is plenty of merchandising software solutions on the market, which allow companies to collect various types of retail data, performing in-house retail merchandising audits, customer surveys, and photo-reports. Cloud merchandising software solutions offer instant data exchange and offline capabilities. The top merchandising applications also have built-in analytic capabilities, allowing instant data analysis and reporting through Web-based dashboards and export/import features to integrate your data with third-party software if necessary. What data you can analyze using merchandising software? There are different types of retail data you can anal...