Traditional retail merchandising is one of the most ineffective and waste-generating business processes. It involves using pen and paper to perform merchandising activities such as surveys and audits at geographically disperse points-of-sale, so not only does it produce an enormous amount of trash, but it also contributes to air pollution. Retail merchandising, however, is essential to promoting CPG and FMCG sales and improving revenues, so it cannot be done without. With mobile technology comes the environmentally-friendly solution to this scenario: Retail merchandising software. With retail merchandising software , field reps use their mobile devices to perform in-store activities. Brand and category managers can create custom forms to be filled out at the point-of-sales and capture photos and signatures in addition to the usual text, number and selection answers. This not only saves paper while improving accuracy, but also eliminates data transcription. Retail merchandisi...