When it comes to retail, merchandising plays an important role in boosting sales. Always getting right product in the right place at the right price is a key to any brand's success. Clear and vibrant displays attract customers encouraging them to make a purchase. Retailers typically group products in sales area by categories allowing customers to compare items and making it easy to make a purchase. Therefore, a manufacturer company should work closely with the retailer, performing regular shelf inspections to monitor product placement and ensure that its products are always available on shelves. When performing merchandising audits field representatives generally evaluate the location of products in the store sales area and the parameters of the layout. Below you’ll find some best merchandising practices, which can help to develop more efficient merchandising strategy. Representation. If any particular group of product takes a significant share of a company’s sal...
Mobile Planning and Management of Effective Retail Visits