Field merchandising software can be an invaluable tool in unleashing brand growth and therefore increasing market share in consumer product goods (CPG). Through systematic retail audits done with the aid of field merchandising software, brand managers can have easy access to the specific aspects of their merchandising strategy and correct any deviations from a successful course of action. Therefore, it is paramount that field merchandising software come with the ability to customize input forms, so field reps can quickly enter data on important retail parameters, such as the following: Stock availability - No stock means no sale. An out-of-stock also brings the risk of losing a customer and, with it, market share. Price - Another important factor on market share. If a product is priced out of the range of its competitors, it might send a wrong message (Cheaply made? Too expensive?). Field merchandising software allows brand owner...
Mobile Planning and Management of Effective Retail Visits