Friday, September 30, 2016

Using Mobile Resources for Visual Merchandising


VisitBasis was designed by merchandisers, for merchandisers. It is a complete mobile visual merchandising software solution that allows you to quickly and easily implement a cost-efficient point-of-sale data collection system with no need for technical knowledge.

Schedule today a VisitBasis Merchandising software demo, or sign up for a free trial!

Wednesday, September 28, 2016

Why Mobile Means Savings in Data Collection

Mobile technology is everywhere. From gaming to medical devices, almost every field has a mobile application of its own. In some fields, however, mobile applications can pose a distraction or incur in excessive costs. That's not the case with data collection.

Mobile data collection software brings considerable savings compared to the old pen-and-paper alternative. These savings include:
  • Time: Filling forms and then transcribing them is time-consuming and tedious. Mobile data collection software not only allows reps to collect information on their smartphones or tablets but it also provides tools for optimizing forms and does away with transcribing.
  • Personnel: As mentioned above, mobile data collection software eliminates data transcribing, meaning that the staff that used to be allocated to this tedious task can now perform other responsibilities.
  • Paper: Eliminating paper forms and transitioning to mobile ones means getting rid of the huge volume and weigh that paperwork generates, along with the expense.
  • Mileage and fuel: State-of-the-art mobile data collection software includes tools that allow field staff to calculate their shortest route for the day when visiting several locations.
  • Time, again: Mobile data collection software not only streamlines the activity of data collection and transcribing, but it also makes it much more straightforward to run reports, translating in faster and more effective decision-making.
Ready to try the benefits of mobile data collection software? Sign up today at www.visitbasis.com for a free trial, or book a free online demo and let us show you how it works.



Bringing Forms from Paper to Mobile Data Collection Software





Easily bring paper forms into mobile with mobile data collection software. VisitBasis helps you automate your data collection by bringing forms to your field rep mobile devices.

VisitBasis is a comprehensive solution for retail audits, market research, surveys, and competitor analysis that streamlines your data collection through features such as custom mobile forms, real-time reporting and analytics, GPS mapping and tracking, and instant notifications through chat room integration, among others.

Thursday, September 22, 2016

Effectively Enforcing Brand Consistency in Retail

Visual merchandising is the art of presenting products in a way that makes customers want to buy them. It has been proven over and over that enforcing brand consistency through point-of-purchase product presentation positively affects sales results and customer loyalty.

For instance, a recent study from National Association of Retail Marketing Services (NARMS) found that retailers who achieve planogram compliance can realize a 7.8% increase in annual sales.

Visual merchandising software is the most effective way to enforce brand consistency at the point-of-purchase. With visual merchandising software, field reps and merchandisers have the ability to:
  • Visually access planogram information for each individual point-of-purchase, allowing them to more accurately match the product or category layout to pre-set brand standards.
  • With their smartphones or tablets, take pictures of product shelving and displays that can then be accessed by stakeholders in departments such as merchandising, field marketing, sales, and distribution.
Additionally, with visual merchandising software, brand managers and merchandising planners can set up automatic notifications of specific events, so the right people will be instantly warned of any mission-critical situations - such as discrepancies in flagship stores - and take fast corrective actions.

In summary, visual merchandising software can be the "eyes" of merchandising designers and planners in the field, increasing compliance rates and allowing brands to reach the consistency needed to keep sales at optimum levels.

VisitBasis was designed by merchandisers, for merchandisers. It is a complete mobile visual merchandising software solution that allows you to quickly and easily implement a cost-efficient retail data collection system with no need for technical knowledge.

Schedule today a VisitBasis merchandising software demo, or sign up for a free trial!


Friday, September 16, 2016

Monetizing Results from Your Merchandising Team Activities

In corporate accounting, departments such as marketing and merchandising tend to be exclusively on the "expenses" column while sales takes all the credit for revenues. This is something that should not be taken lightly: In order to maximize profits, businesses are always looking for ways to shrink cost centers as much as possible so any expense that does not generate tangible sales returns is immediately at risk.

Mobile software for merchandising can provide you the tools to turn a perceived cost center into a revenue center and show upper management the return on their investment by clearly connecting sales results with the respective marketing and merchandising activities.

Implementing mobile software for merchandising will not only empower your individual field team members with a tool that streamlines their in-store activities, but also gives managers a powerful monitoring, training and mentoring channel.

Here are some ways in which mobile software for merchandising can help you monetize on your field team activities:

  • Every merchandising rep should always be selling tooMobile software for merchandising not only gives reps the access to mission-critical information, but also allows managers to tailor in-store activities, making sure that the reps are giving the correct answers, asking the right questions and presenting products in the most efficient way.
  • Track and analyze - every single campaignMobile software for merchandising allows for easy access to campaign data from overall results all the way down to the individual store visit information. This allows for an in-depth merchandising campaign analysis that enables uncovering any holes that could potentially be hindering success.
  • Practice makes perfectBy setting up recurring visits on mobile software for merchandising and then consistently analyzing the results, field marketing management can detect and replicate effective promotion strategies.


VisitBasis mobile software for merchandising that allows you to quickly and easily implement and monitor cost-efficient point-of-sale marketing.

Want to see for yourself? Schedule today an online demo or sign up for a free trial!